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From Print to Digital: The History of Content Marketing

Lead Fuze

This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material. ” The advent of electric lighting later made nighttime reading feasible, further increasing demand for printed materials. Remember, you’re writing for humans first.

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10 Reasons We Are Seeing More Unicorn Companies Than Ever Before

Gong.io

ServiceTitan builds software for field service businesses — HVAC, plumbing, electrical, etc. 20 years ago, ServiceTitan would have had to travel to each service shop, make their pitch, and manually install the software. There are roughly 250,000 such businesses in the U.S. alone, and 3-5 times that many around the world. .

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The 11 Best Smart Home Devices & Systems of 2018

Hubspot

Char-Broil Digital Electric Smoker with SmartChef Technology. While some of these smart devices are more for convenience and entertainment, the NetGear Arlo Q is a truly useful tool for home security. The NetGear Arlo Q records high-quality video and audio, and even produces exceptional quality images of people in pitch-blackness.

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PODCAST 145: Lessons Learned From Winning by Design with Jacco van der Kooij

Sales Hacker

He’s also a very funny and entertaining person. He holds a BSc in electrical engineering and an executive MBA from the University of Leicester. Sam Jacobs: This week on the show, we’ve got Jacco van der Kooij , the founder of Winning By Design and a thought leader in the SaaS and startup spaces.