SaaStr

DECEMBER 3, 2023

Prior to joining Algolia, Jack gained PLG-driven GTM experience at Appcues, and started his career in FP&A at General Electric. In his role, Jack works to support a super talented enablement team in building and coaching on nuanced playbooks that lean on natural AE creativity and a highly consultative approach.

Electricity 76

Electricity GTM Consult Launch 76

ConversionXL

JUNE 2, 2022

How do you sustain growth that precedes the highest IPO in history for a software company? How uniting reporting increased revenue from target accounts by 21% for Schneider Electric. Schneider Electric (SE) had several ABM campaigns spread across multiple siloed channels. Keep doing what works. Results from SE’s ABM efforts.

Electricity 105

Electricity Campaign Pipeline Follow-up 105

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Growth: A sharp increase in users and sales. A product launch lives primarily in the introduction phase (merging into growth once it generates enough demand).

Launch 96

Launch Product Non-Profits GTM 96

Martech

FEBRUARY 13, 2023

Product-led growth (PLG) is all the rage as a go-to-market (GTM) strategy for B2B software companies looking to increase adoption and grow revenue. The “growth at all costs” mindset where capital was cheap is in the rear-view mirror. So, why PLG now? The SaaS sales and marketing landscape has shifted.

GTM 97

GTM Growth Product Cross-sell 97

Sales Hacker

DECEMBER 8, 2020

If you missed episode 137, check it out here: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman. Give us a little bit about the stage of growth that you’re at. And the amount of experience required depends on the phase of growth of the company. Subscribe to the Sales Hacker Podcast.

Sales 99

Sales E-commerce Technology Technology 99