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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Launch 96
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51 Automotive Industry Statistics to Highlight Latest Trends

G2

Design Marketing Productivity Sales Tech All Topics Subscribe and never miss a post. Top automotive industry statistics These statistics discuss the automotive market’s value, units sold, and the impact on a country’s gross domestic product (GDP). Vehicle production in the US grew by 4.5% million light trucks and 2.9 In 2021, 9.2

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9 Account-based Marketing Case Studies

ConversionXL

In 2020, smart home and building automation platform iRidium mobile wanted to land bigger clients and announce new products. iRidium had a well-defined promotion process for their own product, but it took a back seat to sharing expertise. iRidium invited top tier accounts to product demos. how long they spent on the site).

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Product-led growth: 3 important lessons from the front line

Martech

Product-led growth (PLG) is all the rage as a go-to-market (GTM) strategy for B2B software companies looking to increase adoption and grow revenue. From corner office strategy sessions to product development sprint huddles, business and tech leaders are exploring how to build, transform and add a PLG strategy to their business.

GTM 97
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PODCAST 139: The Science of Becoming a Better Sales Leader with Luke Rogers

Sales Hacker

And off he went, pedaled down Sand Hill Road, met the likes of Greylock and NEA, and raised a huge series A without really any material ARR or actually much of a commercially viable product. But the investors just saw the huge potential and the platform that he’d created, as did his professors at MIT. What was special about them?

Sales 99