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Innovation vs. rebranding: How to choose the best change for your business

Martech

Electric vehicles. As an agency owner, I focus more on innovation to evolve, scale or accelerate if there’s a race to dominate market share and less on conservative reasons, like risk-balanced initiatives. You’ll find that some potential products are geared more toward niche markets (i.e., The assembly line.

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The Ultimate Guide to Advertising in 2018

Hubspot

That’s what makes PPC so powerful — it gives your advertisements prime real estate in front of people already searching for relevant topics. Consider Westinghouse Electric's "We Can Do It" ad …). Absolut’s campaign helped grow the company from a tiny slice of the vodka market share (2.5%) to over half the U.S.

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How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

How on earth does a B2B organization use Pinterest to feed its marketing machine? If you haven't taken a gander at General Electric's Pinterest boards yet, head over there for some inspiration! Like this. 1) Pin pictures of your product. Yes, even if your product is "boring." 2) Pin infographics, data, and charts.