Remove Electricity Remove Market share Remove Real Estate Remove Service
article thumbnail

Innovation vs. rebranding: How to choose the best change for your business

Martech

Electric vehicles. Can you outcompete others in your industry by developing and launching innovative products or services before they do and with other competitive advantages? Are they placed within the correct markets? You’ll find that some potential products are geared more toward niche markets (i.e., Get MarTech!

article thumbnail

The Ultimate Guide to Advertising in 2018

Hubspot

Introduce a new product or service to the market. Once products and services arose, so did the need to make them known. Powers said the focus should be on why the consumer should buy your product or service — a message that still resonates for good reason today. Here are a few: Raise awareness for your brand.

Promote 53
article thumbnail

How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. What are you supposed to do, throw Farmville sheep at your leads until they realize they do, in fact, need your product or service? 5) Generate leads on your products/services tab.