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How a Millennial Marketer’s Journey to Adopting Podcasts Can Help B2B Marketers Reach Their ICP

Heinz Marketing

Why Other Consumers Listen to Podcasts Most consumers listen to podcasts for entertainment and learning purposes, though out-of-home purposes of listening expand beyond these two popular reasons, given the platform’s advantages with control of content, mobility, and the ease of “escape”.

B2B 96
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The Power of a Strategy-First Mindset in B2B Marketing

Heinz Marketing

Market Share and Positioning: Research their market share, position, and reputation within the industry. Are they market leaders, challengers, or niche players? Website and Online Presence: Evaluate their website design, user experience, content quality, and engagement strategies.

B2B 76
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The Ultimate Guide to Marketing Jobs

Hubspot

By the end, you’ll be able to map out your budding marketing career and pinpoint your goals. According to the dictionary , marketing is “the process or technique of promoting, selling, and distributing a product or service. ” Brand marketers make between $48,000 and $110,000 with the median salary being $70,000.

Promote 95