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How to turn the great buyer resignation into B2B career opportunities

Martech

From talking with progressive B2B go-to-market (GTM) leaders, here are strategies to stop mass buyer resignation, advance your career and have a much more significant impact on revenue growth. Breakthrough moments and experiences can be done through: Product-led growth (PLG). Drive the shift from push to pull marketing.

B2B 114
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Following Sailthru’s sale to CM Group in 2018, Cassie took on the expanded role of Chief Customer Officer for CM Group’s 200MM+ martech portfolio. Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). You earned your seat at the table.

Sales 130