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Google’s Florida update: 20 years since the SEO ‘volcanic eruption’ 

Search Engine Land

Google’s Florida Update of 2003 affected Google search results for the industry and end users. A couple of weeks earlier, the SEO community had witnessed the most major shake-up in Google’s ranking algorithm , and they were still reeling from it. This article will explain what caused this huge shake-up in Google Search rankings.

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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

Follow-up research highlights how the curse applies to other fields. It can also come up in face-to-face meetings—sales pitches, conferences talks, account reviews, etc. Ask dumb questions you think sound too obvious—whether that’s through one-on-one surveys or by polling social media followers. Do they bounce?

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

MonetizePros explains the benefits of affiliate networks well… To over-simplify, the network exists to: Match up merchants and affiliates; Handle the administrative aspects of an affiliate-merchant relationship; Protect affiliates. 35-44 is the most common age bracket for an affiliate to fall in (28.93%), followed by 25-34 (26.43%).

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The Marketer's Guide to Pinterest SEO

Hubspot

Once viewed as a niche player in the social space, Pinterest has become one of the fastest growing social networks ever, harnessing both an increased user base and its exponential growth as a referring site to become a considerable force in the marketing world. 3) Include Links Back to Your Website. 4) Differentiate Your Pinboards.

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How to Write a Business Plan: A Step-by-Step Guide (With Examples)

Hubspot

This post covers tips for writing a business plan, followed by an outline of what to include and business plan examples. Before you start whipping up a business plan, think carefully about what makes your business unique first. The financial services industry has many different niches. Tips for Writing a Business Plan.

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How to Start a Business: A Complete Guide for Startup Entrepreneurs

Hubspot

This post covers tips for writing a business plan, followed by an outline of what to include and business plan examples. Before you start whipping up a business plan, think carefully about what makes your business unique first. The financial services industry has many different niches. The Power User is our main up-scale line.

Legal 101
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16 of the Best Brands on Instagram Right Now

Hubspot

In a world where visual content has become a crucial part of any business' marketing strategy, Instagram presents a unique opportunity to visually represent your brand, celebrate its personality, and keep it top-of-mind for all those users who scroll through their Instagram feeds every single day. They've built an enormous following -- 42.4