The “Curse of Knowledge”: How Expertise Can Hurt Marketing
ConversionXL
APRIL 1, 2019
It can also come up in face-to-face meetings—sales pitches, conferences talks, account reviews, etc. But when those end users need to pitch the product to executives, too, your content may seem bloated with technical details. Without that understanding, the pitch to upgrade to premium loses value. Image source). Do they bounce?
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