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This day in search marketing history: January 27

Search Engine Land

Google allows ads for sports betting in Louisiana 2022: Advertisers first had to be state-licensed and certified by Google to run gambling ads. Bing Out Of “Betaphase” In Germany, Claims 10 Million Users 2012: Bing said its market share was 20% of active internet users in Germany. WordPress 5.9

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The 17 Best Advertisements of All Time

Hubspot

So it was a little difficult for me to come up with just one "best" advertisement of all time -- which is why there are 17 in this post instead. Don’t want walk up four flights of stairs? The Share a Coke campaign began in Australia in 2011 , when Coca-Cola personalized each bottle with the 150 most popular names in the country.

Gambling 101
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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

If you enjoy what you read and would like to receive a very occasional, hand-crafted update from me into your inbox, feel free to sign up below. Basics: Markets and segmentation. As the kids like to say: What’s up with that? High-tech innovation and marketing expertise are two cornerstones of the U.S.

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The Ultimate Guide to Advertising in 2018

Hubspot

From the printing press to pop-up ads, advertising has certainly changed with the times. Online pop-ups and search engines ads. Marketing includes a number of different channels: Social media. Ask Jeeves and Google would follow in 1997 and 1998, respectively. This number is up 300% from 2005. Public transit ads.

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The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]

Hubspot

But what made this campaign particularly remarkable is that it challenged the very nature of the platform on which it played out, and tapped into the essence of how social networks have changed our ideas of what “friendship” means. So what’s a clever marketer to do? Steal This: Got a spokesperson for your brand?