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Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report

Search Engine Land

Adalytics is a crowd-sourced advertising performance optimization platform that was set up to review and improve the digital advertising landscape. This prompted Adalytics to investigate the extent of this phenomenon and how Fortune 500 brands’ ads can end up on MFA sites, both programmatically and non-programmatically.

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Artificial intelligence + human intelligence = success

Martech

While working at Procter & Gamble, Ashton proposed putting radio-frequency identification (RFID) chips on products to track them through a supply chain. This transition began the era of machines monitoring their performance and communicating with each other, with the promise of one day producing self-healing networks.

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8 Twitter alternatives marketers need to know about

Search Engine Land

Threads Active users: 30 million Meta’s Twitter alternative Threads launched yesterday , with 5 million people signing up in the first few hours. Companies to sign up within minutes of its launch include Netflix, HBO and Billboard. To get more points, users have to cough up real money.

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SMB Marketing: 12 Things to Avoid Messing Everything Up

Lead Fuze

Small-to-medium businesses (SMBs) make up a majority of the companies in the U.S. SMBs are also anxious to stay up to date but may not have the funds or resources. When you are updating your equipment, it may be tempting to buy new software upgrades instead of keeping up to date on the newest hardware. There is no magic formula.

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10 Things that 3 Customer-Centric Brands Get Right

ConversionXL

There’s a set process when it comes to setting up a new bank account—branch visits, waiting for your pin number to arrive in the post, etc. It hasn’t changed in decades, and most would agree that setting up a bank account is a pain in the arse. Takeaway: What established processes that cause friction could you rip up and redefine?

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This day in search marketing history: January 27

Search Engine Land

Google allows ads for sports betting in Louisiana 2022: Advertisers first had to be state-licensed and certified by Google to run gambling ads. The New York Times, Demand Media Edition 2011: When Demand Media, widely described as a “content farm,” went public it quickly racked up a valuation higher than the New York Times. WordPress 5.9

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Facebook: A content marketing guide

Search Engine Land

Let’s look at how to set up your Facebook content marketing. Before we go any further, first make sure you have a Page set up on Facebook. Once you have your Page set up, a good first step is to invite your current customers, friends, peers, and whoever else might be interested in liking the page. Consistency. Create your page.

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