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Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report

Search Engine Land

Adalytics is a crowd-sourced advertising performance optimization platform that was set up to review and improve the digital advertising landscape. This prompted Adalytics to investigate the extent of this phenomenon and how Fortune 500 brands’ ads can end up on MFA sites, both programmatically and non-programmatically.

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Artificial intelligence + human intelligence = success

Martech

While working at Procter & Gamble, Ashton proposed putting radio-frequency identification (RFID) chips on products to track them through a supply chain. This transition began the era of machines monitoring their performance and communicating with each other, with the promise of one day producing self-healing networks.

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8 Twitter alternatives marketers need to know about

Search Engine Land

So much so, T witter’s US ad revenue alone is down 59% year-on-year with huge brands such as Coca-Cola, Jeep and Unilever all pulling their campaigns, according to an internal presentation. Companies to sign up within minutes of its launch include Netflix, HBO and Billboard. To get more points, users have to cough up real money.

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SMB Marketing: 12 Things to Avoid Messing Everything Up

Lead Fuze

Small-to-medium businesses (SMBs) make up a majority of the companies in the U.S. Often SMBs focus on internet marketing campaigns to gain customers but prefer local vendors as more accessible and reliable. SMBs are also anxious to stay up to date but may not have the funds or resources. 2 Overlook local advertising.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

While media buying focuses on getting the most impressions from the right audience at the lowest cost, media planning focuses on the strategy behind the campaign. So once media planning is complete, media buying follows. So what about ad networks? Think Google Adsense and Facebook Audience Network. Media Buying Tips.

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10 Things that 3 Customer-Centric Brands Get Right

ConversionXL

There’s a set process when it comes to setting up a new bank account—branch visits, waiting for your pin number to arrive in the post, etc. It hasn’t changed in decades, and most would agree that setting up a bank account is a pain in the arse. Takeaway: What established processes that cause friction could you rip up and redefine?

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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Could newsjacking be one of them?