Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report
Search Engine Land
MARCH 11, 2024
Adalytics is a crowd-sourced advertising performance optimization platform that was set up to review and improve the digital advertising landscape. This prompted Adalytics to investigate the extent of this phenomenon and how Fortune 500 brands’ ads can end up on MFA sites, both programmatically and non-programmatically.
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