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Email outreach for marketers: Measuring and optimizing performance

Martech

It felt like a high-stakes gamble, and we went all-in. To measure it, follow this formula: For instance, 80 positive reactions out of 150 signify a 53% engagement rate. Instead of a common approach like “finance,” you might focus on specific niches like “FinTech startups” or “retail banking.” Create consistent follow-ups.

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. The marketing team at Toast is gambling on the mere possibility that restaurant managers seeking a phone system might also be in the market for POS software. Here are seven ways to thrive in both SEO and PPC. Video carousels.

Gambling 101
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Examples of Blogs From Every Industry, Purpose, & Readership

Hubspot

Rank on search engines and build authority online so your content and website appear first on the search engine results page, or SERP, when people look up specific terms and keywords. The following blog types are targeted at various industries and audiences, and I include real examples of each below. Algamus Gambling Recovery Blog.