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Niche blogging in the new Google reality: 5 strategies to thrive or die

Search Engine Land

If you are a niche blogger focused on building a site on which the majority source of your income is display ads from Google, 2024 has not been kind to you. Thousands of blogs from every possible niche are down as much as 90% in traffic, with no recovery in sight. Diversifying traffic sources is just smart business. Reddit traffic.

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Why prioritizing UX always leads to better content creation (and how to do it)

Martech

Too many businesses seem to forget or ignore the importance of the user experience (UX). Even so, UX goes far above the technical side of your company’s website and digital products. Great UX can transform your content beyond bland facts and thinly-veiled pitches. Luxury brands understand this well.

UX 73
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How to survive and thrive in a Google helpful content world

Search Engine Land

I would urge any who have not already done so to review: The analysis that Glenn Gabe has put up. I’m going to concentrate today on my personal observations as a site auditor, focused exclusively on the food, travel and lifestyle niches. These niches, explicitly, were incredibly impacted by the update. Do not do this.

Niche 135
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Google’s March 2024 core update: 5 things you need to know

Search Engine Land

Google is completely deindexing websites Imagine waking up to find your website gone from Google’s search results. This cleanup drive promises to remove up to 40% of low-quality websites that provide useless information and poor user experience – pages created just to match specific search queries.

Niche 135
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Email outreach for marketers: Measuring and optimizing performance

Martech

To measure it, follow this formula: For instance, 80 positive reactions out of 150 signify a 53% engagement rate. Instead of a common approach like “finance,” you might focus on specific niches like “FinTech startups” or “retail banking.” Imagine you’re offering UI/UX optimization to a Director of Marketing. Move into verticals.

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How publishers can regain traffic and revenue with affiliate marketing

Search Engine Land

Other times, publications won’t add new or up-and-coming brands because their affiliate team requires sponsorships and advertorial purchases. Often, these smaller or up-and-coming brands will feature the logos and sometimes backlinks to the publication. How have they had real-life experience in the niche for an extended time?

Niche 139
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Want to set your 2024 SEO priorities? Run these GA4 reports

Search Engine Land

How to set them up. These may be more niche-y, but they can help you identify conversion-friendly properties and/or themes you can double down on with extra ad spend. Mechanics First, go to Explorations > Funnel exploration : Edit your funnel steps: Then, set up your flow. Let’s dig into: What they are. What they show you.

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