ConversionXL

NOVEMBER 17, 2022

For UX analysis: Hotjar 5. For example, a company with a large social media following might look like it’s thriving, but followers are a vanity metric. What’s important is how follower numbers translate to engagement, shares, increased brand awareness , and conversions. Conversion rate. Click-through rate.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. These can include UX issues or concerns that aren’t addressed in copy.” [via Growth hacking is how Slack went from 15,000 to half a million daily users in its first year.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Search Engine Land

NOVEMBER 17, 2023

Their writer, Amanda Chicago Lewis , described us in a particularly unflattering way: “So who ends up with a career in SEO? If you’d like to catch up on this story, you can find some other notable replies here: Danny Sullivan wrote an eloquent essay addressing criticisms of him individually and Google as the organization he represents.

Engineering 125

Engineering Niche Promote Up-sell 125

Hubspot

DECEMBER 22, 2020

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. Avoid paid keyword traps. Video carousels.

Gambling 101

Gambling CTR Education Campaign 101

ConversionXL

APRIL 3, 2019

When setting up interviews , call them “chats,” not interviews—and treat them like chats; anticipate where the conversation could go and listen, listen, listen. Customers go online to avoid calling—rebuilt page to make it more experiment-friendly and targeted reduction in customer call rates. Don’t get caught up in hacks.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. Breton and Webster drop tons of SEO nuggets, but there's also lots of general advice, like how to hire a solid team, pick an expanding niche, or set your own salary. I log onto Twitter and see several people I follow have tweeted the same link. SEO Newsletters. Tech Bound.

UX 101

UX Engineering Follow-up Niche 101

Hubspot

AUGUST 21, 2018

On a yearly, quarterly, and even monthly basis, new trends and techniques pop up and transform the way we attract, connect with, and market to our audiences. But keeping up with the changes isn’t quite enough. Why Follow Marketing Trends? Let’s change up the algorithm of the search results page for fun.”.

Follow-up 101

Follow-up Legal Niche Represent 101