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Niche blogging in the new Google reality: 5 strategies to thrive or die

Search Engine Land

If you are a niche blogger focused on building a site on which the majority source of your income is display ads from Google, 2024 has not been kind to you. Thousands of blogs from every possible niche are down as much as 90% in traffic, with no recovery in sight. Diversifying traffic sources is just smart business. Reddit traffic.

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How to Design Mobile SaaS Pricing Pages that Don’t Suck

ConversionXL

Optimizing your SaaS pricing page for mobile devices is doubly tricky. It’s tricky to optimize your pricing page in the first place, but optimizing it for such a small screen complicates things further. To add fuel to the fire, it can be hard to see the value in optimizing a pricing page for mobile.

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Want to set your 2024 SEO priorities? Run these GA4 reports

Search Engine Land

How to set them up. These may be more niche-y, but they can help you identify conversion-friendly properties and/or themes you can double down on with extra ad spend. Mechanics First, go to Explorations > Funnel exploration : Edit your funnel steps: Then, set up your flow. Let’s dig into: What they are. What they show you.

UX 119
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How to Run a Successful Digital Marketing Agency: Key Strategies

Lead Fuze

Additionally, we will discuss gaining experience before starting an agency, choosing the right pricing model, setting SMART goals and differentiation strategies for growth, conducting competitor research and content approaches as well as building a cost-effective portfolio by hiring freelancers. Ready to level up?

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The trifecta of keyword research strategy:  Volume, difficulty, intent

Search Engine Land

On the other hand, low-volume keywords may have less competition (we’ll get to that next), allowing you to carve out a niche and target a specific audience. Following the metal roofing company example, if your domain authority score is sitting at 30, you’ll want to target keywords with a difficulty score between 20-40.

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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

You won’t know until you figure out what your competitors are up to. Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and and you can definitely use it for UX and conversion optimization , too. How does the user experience on my website stack up to the competition?

UX 126
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YouTube advertising: The ultimate guide

Search Engine Land

Ad format: YouTube offers various ad formats and each format has different pricing structures, so your budget should align with the chosen format. But you can also combat this by developing a stronger niche and filtering audience targeting to reduce costs.