Banner Ads Suck (and How to Make Them Convert Better)
ConversionXL
AUGUST 21, 2015
This is a result of our selective attention – the allocation of limited mental resources on the completion of a goal and avoid any detractors. If you get a new stimulus it takes a while before that system builds up again to automatically filter it out. Suffice it to say that things are not going great for banner ads.
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