ClickFunnels

OCTOBER 20, 2021

Note that this isn’t about coming up with a marketing word salad. For example: Southern New Hampshire University used to struggle to differentiate themselves from other similar institutions. You shouldn’t come up with answers, you should get out there and find the answers. How do they want to be seen by others?

Lead generation 264

Lead generation Education Niche Up-sell 264

Search Engine Land

NOVEMBER 29, 2022

I was following nearly mystical ritual-like designs in optimizing the pages and experimenting. I imagined I was virtually teleporting people who had a search need for “restaurants in springfield” or “doctors in bellevue” into our website where I would match them up with precisely what they wanted.

Territory 104

Territory Engineering Retail Manufacturing 104

Hubspot

JULY 16, 2015

Over the past several months, Hillary Clinton's team has been taking note of Taylor Swift's marketing tactics for her own presidential campaign promotions. Swift's been known to send surprise gifts to her social media followers, too. Oh, and they're both taking pages from the same marketing playbook. And it's working. June 16, 2015.

Campaign 78

Campaign Technique Represent Launch 78

ConversionXL

FEBRUARY 26, 2014

By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Salesforce

MARCH 11, 2024

Benefits of account-based selling How account-based selling works 4 account-based selling best practices Getting personal: Customizing your ABS strategy Metrics that matter in account-based selling Tee up for success See how Sales Programs from Sales Cloud helps reps win more — and win bigger — within the flow of work.

Sell 59

Sell Cross-sell Territory CRM 59