article thumbnail

How to Jack the News to Generate Marketing Buzz

Hubspot

Sir Richard Branson was hosting actress Kate Winslet and 20 other guests at his private Necker Island retreat in the British Virgin Islands on August 22, 2011, when lightning struck the wooden building and set it ablaze. So imagine their collective relief when the local fire brigade showed up to the rescue.

Angle 62
article thumbnail

The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Benefits of account-based selling How account-based selling works 4 account-based selling best practices Getting personal: Customizing your ABS strategy Metrics that matter in account-based selling Tee up for success See how Sales Programs from Sales Cloud helps reps win more — and win bigger — within the flow of work.

Sell 59
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Customer Pain Points: How to Identify Them and Solve Common Problems

Salesforce

If my years in sales have taught me one thing, it’s to never assume I know what’s really keeping a customer up at night. Their customers can fill out forms and make payments online, but they must come into the office to hand-sign rental agreements before picking up their equipment at a separate warehouse.

article thumbnail

What Is Lead Qualification and How Does It Work?

Salesforce

Sales qualified leads (SQLs) Depending on how your company uses this term, either an SQL has been qualified, typically by marketing, and passed along to sales for follow-up or a sales rep has qualified the lead themselves and found them to be a good match for the company. Sign up now Thanks, you’re subscribed!

article thumbnail

How to Negotiate Your Next Sales Contract: 9 Tips for Success

Salesforce

During contract negotiation, a range of challenges may pop up. Last-minute changes: An eleventh-hour switch-up can disrupt the negotiation process and create uncertainty on both sides. Sign up now Thanks, you’re subscribed! This information can be used in future sales and service conversations to help deliver value.