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How to Jack the News to Generate Marketing Buzz

Hubspot

Why is the company closing its plant? Sir Richard Branson was hosting actress Kate Winslet and 20 other guests at his private Necker Island retreat in the British Virgin Islands on August 22, 2011, when lightning struck the wooden building and set it ablaze. Follow the News. Follow Journalists.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Benefits of account-based selling How account-based selling works 4 account-based selling best practices Getting personal: Customizing your ABS strategy Metrics that matter in account-based selling Tee up for success See how Sales Programs from Sales Cloud helps reps win more — and win bigger — within the flow of work.

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Customer Pain Points: How to Identify Them and Solve Common Problems

Salesforce

If my years in sales have taught me one thing, it’s to never assume I know what’s really keeping a customer up at night. Their customers can fill out forms and make payments online, but they must come into the office to hand-sign rental agreements before picking up their equipment at a separate warehouse.

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What Is Social Selling, and How Does It Work?

Salesforce

Mike follows up with a connection request and Monique accepts. When Mike sends Monique a follow up message a week later, she remembers him and sets up an appointment. Do your research before setting up an account. People can smell a sales pitch from a mile away. Learn more What is social selling?

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What Is Lead Qualification and How Does It Work?

Salesforce

The importance of lead qualification Common types of qualified leads A step-by-step guide for qualification Three lead qualifying frameworks Lead qualification checklist Drive pipe faster with a single source of truth Discover how Sales Cloud uses data and AI to help you manage your pipeline, build relationships, and close deals fast.

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How to Negotiate Your Next Sales Contract: 9 Tips for Success

Salesforce

When to negotiate a contract The contract creation and negotiation process How to improve contract negotiation core skills 9 contract negotiation tips Learn 3 ways to sell faster with Salesforce CPQ See how Salesforce CPQ helps sellers close faster, and companies launch new revenue models in days, not months.