Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%).

B2B 117

B2B X-functional Pitch Click Through Rate 117

Heinz Marketing

MAY 16, 2022

Obviously, if you have been following SiriusDecisions or Forrester for a long time you’ve probably seen Alan’s name in research or content. Why did that bubble up as a topic for you? Matt : So what if you could make it so that your best source of referrals was, in fact, from people that had never bought from you?

Pipeline 93

Pipeline Referrals X-functional Cross-sell 93

Sales Hacker

MARCH 2, 2020

And for leveling up your sales skills, nothing beats a good sales book. There are only about 10–15 books in each discipline, so you can easily read up on the books you’re likely to need or want. Whether or not you learn them and follow them will make or break your career. Here they are… The 97 Best Sales Books in 2020.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

SaaStr

DECEMBER 17, 2019

Or if you’ve ever gotten a 2 cent and a 4 cent deposit into your account as you’re trying to set up direct deposit or payments transfers, that’s a pre-Plaid world. And in January, the following month, you spent a reported $200 million on Quovo. It ended up doing just fine. That’s pre-Plaid. Ari : Okay.

Finance 57

Finance X-functional Non-Profits Launch 57

Salesforce

JANUARY 31, 2024

As an illustration, I used to sell appointment-scheduling software — a single-function solution for easier meeting set-up. Above all, your job is to find the right solutions for the right organizations or people, and that means long-term relationship building. Many tech tools are multi-feature these days, however.

Networking 59

Networking B2C Cross-sell Negotiate 59