ConversionXL

SEPTEMBER 15, 2020

Their Self-Exclude from Gambling feature aims to prevent people from racking up debts from gambling addictions. Customers can block gambling transactions from their account. These measures add positive friction to safeguard people with gambling addictions. So that’s what giffgaff offered. The giffgaff payback scheme.

Customers 85

Customers Gambling Drivers/motivators Contract 85

ConversionXL

JULY 11, 2016

Redesigns aren’t always a bad idea, but redesigns without user research = gambling. Display pricing plans in the right manner. Recommendations are made for Products (Speed, Convenience, Price & Coverage) and Emotions (Brand & Culture). Pillars : Content/SEO, Paid, Growth engineering, Referrals.

E-commerce 79

E-commerce A/B testing Drivers/motivators GTM 79

SaaStr

JULY 8, 2020

Aileen Lee: Is the price going to be double? If the price doesn’t double, I mean, that’s a restaurant question too, right? Jason Lemkin: I mean, if prices double, it all works. There was price, place, promotion, and product. Aileen Lee: Referrals. Jason Lemkin: Warm referrals, right?

Pitch 84

Pitch Start-ups Up-sell Technology 84

SaaStr

MAY 14, 2023

You started your career at Proctor and Gamble, which was probably a little less fun and energetic than SaaStr. Algolia went from zero to seven figures in revenue in 12 months, and the launch of their search as a service product, and grew pricing from $19 a month to $100,000, which sounds amazing. Nicolas Dessaigne : Right.

Price 109

Price Start-ups Up-sell X-functional 109

ConversionXL

APRIL 3, 2018

Two scariest words for SaaS customer – “pricing change’ – avoid shocking customers. Main focus – start testing your pricing model and the value proposition (what resonates with the clients). So they optimized referral process. You are gambling if you use other’s best practices. Create intimacy.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106