ConversionXL

SEPTEMBER 15, 2020

Their Self-Exclude from Gambling feature aims to prevent people from racking up debts from gambling addictions. Customers can block gambling transactions from their account. These measures add positive friction to safeguard people with gambling addictions. The giffgaff forum. . The giffgaff payback scheme.

Customers 85

Customers Gambling Drivers/motivators Contract 85

Score More Sales

OCTOBER 11, 2013

Business is not about doing favors for other people and then calling them in like gambling chips. Social debt is not the way to sell, and it’s not the way to get referrals. People refer you because they know and trust you. Here’s what Joanne had to say: The term “social debt” makes my blood boil.

Sell 87

Sell Gambling Referrals B2B 87

ConversionXL

APRIL 3, 2018

Build trust through recriprocity. So they optimized referral process. Building trust. You are gambling if you use other’s best practices. Stress test and build trust. Know if you can trust it. Woo your customers. When people are made to feel special, they respond favorably to offers. Everybody wins.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

JULY 11, 2016

Redesigns aren’t always a bad idea, but redesigns without user research = gambling. Some findings from ConversionXL Institute were presented: Add relevant and familiar trust symbols. Female voice-overs were considered more trust-worthy than males. Pillars : Content/SEO, Paid, Growth engineering, Referrals.

E-commerce 79

E-commerce A/B testing GTM Drivers/motivators 79

SaaStr

MAY 14, 2023

You started your career at Proctor and Gamble, which was probably a little less fun and energetic than SaaStr. We didn’t have the trust from the customer, but really only one customer at a time in the beginning. There are little rev shares and referral partnership deals that we do to make it happen. That was huge for us.

Price 90

Price Start-ups Up-sell X-functional 90

SaaStr

JULY 8, 2020

” And she was like, “Trust me. We get a ton of referrals from angels, from co-investors who we want to work with, from founders, from folks that we know. Aileen Lee: Referrals. Jason Lemkin: Warm referrals, right? But we also want to move the company in Denver.” ” And we were like, “What?

Pitch 62

Pitch Start-ups Up-sell Technology 62