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Founders: Before You Hire a Sales Team, Consider These Options

Sales Hacker

Pro tip on cold pitching for founders: Cold pitching in our current environment is a zero-sum game. Ready to level up your sales game? I’ll talk you through figuring out if you’re ready to hire salespeople, and make my pitch for why a founder-led sales strategy makes sense for early B2B startups. Virtually zero.

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SaaStr Podcast #218: Twilio Founder, Jeff Lawson & SendGrid CEO, Sameer Dholakia on Why Developer First Is A Maturation In The Supply Chain Of Software

SaaStr

You build something quickly, a minimum viable product. Not like a pawn in some giant game of corporate chess. Find a niche, get rich. Find a niche, get rich. And every time that happened, I said, well, this is insane. Like this is the complete opposite of software. Jeff Lawson: You know, software.