Sales Hacker

JANUARY 30, 2024

Amit is a Stanford GSB alumnus and has served on its alumni board, and has also studied human-computer interaction and engineering at the University of Minnesota. What You Will Learn: Challenges of entering crowded markets with large incumbents. 21:12) Changing the playing field in a competitive market. (22:15)

GTM 80

GTM UX Finance Growth 80

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG).

Sales 130

Sales Start-ups Up-sell Cross-sell 130

SaaStr

AUGUST 28, 2020

If that was not enough, Hilary is also a Limited Partner in Stage 2 Capital, the venture firm focused purely on go-to-market. If that wasn’t enough, Hilary’s also a limited partner in Stage 2 Capital, the venture firm focused entirely on go-to-market. I really do so appreciate that.

Sales 62

Sales Start-ups Meeting Follow-up 62

SaaStr

NOVEMBER 16, 2020

I was at a little company in Minnesota called Stellent that was acquired by Oracle. That to me, is where product marketing really comes into play. And then scaling a go to market organization, right? That’s the best product marketers are just as comfortable in the product meeting as they are in the sales huddle.

Pipeline 75

Pipeline Territory Price Product 75