Martech

JUNE 28, 2022

And it should be emphasized that B2B teams and marketers have begun their transformation as marketing works across their entire company to play a more proactive role in all revenue and customer generation aspects. Drive the shift from push to pull marketing. It doesn’t have to be over complicated.

B2B 112

B2B GTM Cross-sell High impact 112

SaaStr

OCTOBER 3, 2022

Designing the GTM model. When approaching a GTM exercise, one thing needs to be very clear: the company’s revenue strategy. This revenue strategy consists of three core questions: What is the market opportunity—the problem that needs to be solved? When you can answer these questions confidently, it is time to go to market.

GTM 90

GTM Strategize Government Inside sales 90

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. What would you tell a woman just starting a career in sales? What is one a-ha moment you’ve had in your sales career? Amy Slater.

Sales 130

Sales Start-ups Up-sell Cross-sell 130