Sales Hacker

JUNE 14, 2021

It’s why they needed to redesign profiles and content to show mid-market firms like Sygma how they were being underserved by their transportation management system (TMS). There was no conversation involving our client in the go-to-market planning of new products or lines. Create margin growth.

GTM 111

GTM E-commerce B2B Profit margin 111

Sales Hacker

SEPTEMBER 11, 2020

For example, Lyft’s mission statement is, “ improve people’s lives with the world’s best transportation.”. This funding generally gives the company a couple of years to further develop its products, team, and begin to tackle its GTM (go-to-market) strategy. It’s no longer just an idea.

Sell 105

Sell Minimum Viable Product Objectives and Key Results Cross-sell 105

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. Amy Slater. Bridget Gleason.

Sales 137

Sales Up-sell Start-ups Cross-sell 137