SaaStr

JULY 15, 2024

Is it: Customers Technology Go to market For example, some companies start in healthcare to build an EHR. You enter the market and discover nobody is looking to buy a new EHR. MongoDB: Not a Pivot They started as documentDB, then NoSQL, and then they added SQL. That’s an evolution of a strategy.

GTM 105

GTM SQL Hospitality Healthcare 105

Sales Hacker

FEBRUARY 7, 2018

This is indicative of a stronger position in the market. DECREASE IN SALES CYCLE – The Sales Cycle is measured between SQL and WIN stage. Not entering the data correctly: An untrained sales manager gets a lead (SQL) and following a discovery call disqualifies it. EXECUTE THE GO TO MARKET PLAN.

Growth 101

Growth GTM SQL Strategic partnership 101

SaaStr

DECEMBER 8, 2023

It’s easier for someone who isn’t as sophisticated with SQL because they can ask questions of their data without the 3-6 month learning curve beforehand. LLMs Change How Companies Go to Market Massive changes are happening on the tech side of an organization. This is being adopted broadly in the Enterprise.

GTM 124

GTM SQL X-functional Engineering 124

Heinz Marketing

MAY 11, 2020

And a number of things, we’re perhaps a little bit unique, I wouldn’t say on the front lines like many organizations helping, like in healthcare and things like that. And we impact healthcare benefits, payroll, things like that that overnight had major changes. That could be pipeline, it could be QLs in our case.

Pipeline 88

Pipeline Sales Healthcare Manufacturing 88