Martech

JUNE 28, 2022

From talking with progressive B2B go-to-market (GTM) leaders, here are strategies to stop mass buyer resignation, advance your career and have a much more significant impact on revenue growth. Drive the shift from push to pull marketing. It’s become a well-compensated, highly respected and in-demand role.

B2B 101

B2B GTM Cross-sell High impact 101

SaaStr

OCTOBER 3, 2022

When you can answer these questions confidently, it is time to go to market. The market can be as big as we want, but our resources are not unlimited. Knowing GTM segmentation requires understanding the potential impact on the market and how much of that market can be captured. Sales Cycle.

GTM 84

GTM Strategize Government Inside sales 84

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. What is your best piece of career advice for women in sales? What is one a-ha moment you’ve had in your sales career?

Sales 130

Sales Start-ups Up-sell Cross-sell 130