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CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier

SaaStr

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG. At the same time?

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The Secret to Global Sales Expansion in Uncertain Times

Sales Hacker

One of the first steps when you’re preparing to move into a new market is to create a cross-functional, go-to-market strategy. Gain agreement from everyone involved on market status, product, marketing, customer success investments, success metrics, and timeline. Establish 1:1 check-ins as well.

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From AE to CEO: Entrepreneurial Life Lessons with Asad Zaman

Sales Hacker

Go to try.mindtickle.com/sales-hacker to learn more. Get accurate sales forecasting, replace manual processes with real-time guidance, and unlock actionable customer intelligence. He launched a division specializing in technical sales and sales engineering. In 2020, he was appointed CEO.

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The Secret to Global Sales Expansion in Uncertain Times

Lead Fuze

But international markets are difficult to enter. Need Help Automating Your Sales Prospecting Process? Go through a variety of filters to zero in on the leads you want to reach. The first step in entering a new market is to create an actionable cross-functional, go-to-market strategy.