Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. There are two things to do before starting this process. Get MarTech!

Launch 109

Launch Product GTM Education 109

Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year. So, how do you ensure your product launch bears fruit? It starts with strategic actions, teamwork, and market understanding.

Launch 59

Launch Negotiate Product GTM 59

Martech

FEBRUARY 25, 2022

Their fine-tuned strategy helps new brands grow, and since their start in 2020, Heyday has also acquired several of these brands, and received $800 million in funding from investors in the process. Amazon is still the space to launch brands despite intense competition. Get the daily newsletter digital marketers rely on.

Launch 112

Launch E-commerce Transportation Retail 112

Hubspot

JUNE 11, 2019

Even when you put great amounts of effort, time, money, and resources into developing a new product or service, a poorly-planned go-to-market strategy could cause your project to flop. Some of the biggest brands have even experienced go-to-market failures. Adjust and iterate as you go. Go-To-Market Plan Template.

Go To Market 78

Go To Market Lead generation Launch Service 78

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110

Launch Product Campaign Cold Call 110

Sales Hacker

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. 1) Marketing: Does your marketing appeal to enterprise orgs? Mental agility and ability to process inputs is a must.

Go To Market 71

Go To Market Up-sell Sales Strategize 71

Highspot

SEPTEMBER 21, 2021

Challenger, Corporate Visions, Sandler and more than 20 leading sales organizations launch new Enablement Packages on the Highspot Marketplace. The thriving sales expertise industry reflects the need for companies to improve their go-to-market process to enhance execution. SEATTLE, Sept.

Launch 52

Launch Customers Strategize Sales 52

Martech

DECEMBER 21, 2023

Digital United has launched the free-to-use JingleBot HolidAI ( I see what you did there) Card Generator. What could go wrong with that? It is a content engine that helps marketers accelerate the go-to-market (GTM) process by creating targeted and personalized campaign experiences at scale. Get MarTech!

GTM 122

GTM Campaign Launch B2B 122

Martech

JUNE 22, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner.

Launch 109

Launch Pitch Technology Technology 109

Martech

JUNE 1, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Business email address Subscribe Processing.

Technology 105

Technology Technology Launch Service 105

Sales Hacker

OCTOBER 17, 2023

He’s invested and advised for over a dozen companies, and launched AccelerateHC seven years ago to help companies think through the organization they need and ultimately help them recruit high performing talent. And…monthly bonus podcast episodes dropping the first Thursday of every month.

GTM 103

GTM B2B CRM Launch 103

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Highspot

SEPTEMBER 17, 2019

Fall ‘19 Product Release Introduces New SmartPage Marketplace, Data Slices and Web Apps, Enabling Go-to-Market Teams to Elevate Customer Conversations. SmartPage Web Apps easily integrate interactive web applications into SmartPages, powering key go-to-market use cases, from ROI calculators to meeting schedulers. ?.

Technology 56

Technology Technology Launch Go To Market 56

SaaStr

OCTOBER 20, 2023

It’s only been ten months since ChatGPT launched, and since then, we’ve seen a huge increase in AI applications being created and used globally. OpenAI’s Head of Sales, Aliisa Rosenthal, joined OpenAI a year and a half ago — before ChatGPT launched. After the launch of ChatGPT, they went from 30 leads a week to 10,000.

Growth 104

Growth Launch Territory Legal 104

Highspot

JUNE 11, 2019

New Release for Microsoft AppSource Delivers AI-driven Content to Improve Buyer Engagement Across Entire Sales Process. SEATTLE, June 11, 2019 – Highspot , the highest customer-rated sales enablement platform, today launched a new integration with Microsoft Dynamics 365 for Sales, which is available on Microsoft AppSource.

Launch 40

Launch Customer Relationship Management Relationship Management Pitch 40

Sales Hacker

FEBRUARY 21, 2024

They convert better than any other sales channel and afford a more natural and authentic sales process. We decided to go bigger. Today, we’re excited to launch our creation: Warm Intro Navigator (“WIN” for short). However, the process of making a warm introduction can be time-consuming and burdensome.

GTM 77

GTM Referrals Networking Represent 77

Sales Hacker

OCTOBER 13, 2023

We are capping off a week in Nashville of go-to-market executive learnings, live music, and hot chicken. Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. Go-to-market motions are shifting. Go-to-market motions are shifting.

GTM 98

GTM UX Go To Market CRM 98

Partners in Excellence

DECEMBER 24, 2012

We’re getting ready to launch the New Year with a bang. But year after year, we enter the year with the same old sales process–you know, that one we developed a few years ago–or in the case of one of my clients, over a decade ago! Have your customers/markets changed? First, do it with marketing.

Process 94

Process Territory Sales Quota 94

SaaStr

NOVEMBER 28, 2022

What is the secret to aligning go-to-market teams and finance teams? Prakash Raina, Co-Founder of Subskribe, and Leslie Hui, VP of Accounting Operations and Finance Transformation at Okta, break down the secrets to unifying SaaS teams, processes, and systems. A business may own the process, but technology owns the systems.

Finance 87

Finance GTM Government Territory 87

SaaStr

SEPTEMBER 7, 2022

Once your product is refined and ready to go to market, inform your users they will now need to pay to continue using your services. Build a predictable sales process. It’s arguably harder to acquire new customers once you go beyond friends and family. Product Hunt is a platform for launching new products.

Cold Call 88

Cold Call Launch Networking Sales 88

Martech

MARCH 14, 2023

“SAP intends to remain a close go-to-market and technology partner, servicing joint customers and continuing to contribute to Qualtrics’ success,” said SAP CEO Christian Klein in a release. Business email address Subscribe Processing. Why we care. Dig deeper: Why did SAP buy Qualtrics? Get MarTech!

Launch 98

Launch Technology Technology Service 98

Sales Hacker

DECEMBER 15, 2023

The adoption of an ecosystem-led approach to growth is integrating into the go-to-market environment as an entire motion. Today, we’ll look at how ecosystem-led growth specifically manifests in marketing. Taking an ecosystem-led approach has become the standard for all new integration launches at RollWorks. All aboard!

GTM 90

GTM Growth Campaign B2B 90

Sales Hacker

FEBRUARY 9, 2024

Event: Demo Day by Demostack on Tuesday, February 20th – this event is tailored to CROs, VP Sales and Presales leaders and offers strategies for a more efficient demo process. As a full stack marketer, Andy has re-architected six brands and identities, and built three funnels from the ground up.

GTM 67

GTM Real Estate Launch B2B 67

Martech

MAY 30, 2023

Prior to that she served as HP’s global head of virtual reality for go-to-market and content partnerships, executive vice president of media and marketing at Singularity University and vice president of marketing for NBCUniversal Media. Business email address Subscribe Processing. In your inbox.

Entertainment 120

Entertainment Sports Gaming Technology 120

SaaStr

MAY 5, 2021

That structure also helped us take on customers we weren’t quite ready for, at times testing our existing systems and processes, but mostly stretching my team to deliver an increasingly better product. $25-50M: This lesson came the hard way: after a poorly executed product launch. 25-50M: Create and/or mature your operating system.

Product 114

Product Launch Growth Strategize 114

Martech

OCTOBER 18, 2022

Using these ideas, Wykes-Sneyd developed a go-to-market strategy with the same foundations in consumer and category research that she uses with other product launches. The difference, she said, was in this case it was a bottom-up process involving people at all levels of the organization. Processing. Get MarTech!

Government 142

Government Gaming Pitch Technology 142

ClickFunnels

AUGUST 8, 2021

Lead generation is the process of converting potential customers into leads by persuading them to give you their contact information, typically in exchange for a lead magnet (a freebie that they can either download to their devices or access online). …and so they launched ClickFunnels a year later. And launch your funnel! …in

Lead generation 246

Lead generation A/B testing X-functional Price 246

Outreach

OCTOBER 20, 2020

Leaders who oversee go-to-market teams understand that better than anyone. Leaders who saw the early signs that they needed to pivot their go-to-market strategies were set up for success in ways they never could have imagined. They adapted their team and process to allow for quicker responses and faster expertise.

Launch 59

Launch Territory Inside sales Relationship building 59

SaaStr

MARCH 16, 2022

How are you going to sell your service? This is one of the most important questions for founders to answer as they prepare to launch a product. When OpenPhone first launched, they were focused on a sole proprietor, and their ACV was low. The Power of PLG. What is your product? . Who is your target audience?

Growth 88

Growth Product Niche Launch 88

Martech

NOVEMBER 13, 2023

Leading with a price that’s fair increases the efficiency of the process. They optimized the campaign after launch, for example adding more images related to security professionals. Business email address Subscribe Processing. ” Buyers can offer less; creators can ask for more. ” Get MarTech! . In your inbox.

Campaign 103

Campaign Price Technology Technology 103

Gong.io

SEPTEMBER 14, 2022

Whether you’re launching a new business or a new product, competition is fierce, resources are limited, and market preferences can change in a moment. . With over 700 companies competing in this highly saturated market, getting lost is easy. A go-to-market strategy framework is a blueprint for growth.

Go To Market 62

Go To Market GTM Launch Promote 62

Martech

DECEMBER 21, 2022

What are the different types of marketing management? Top marketing management processes to know. Agile marketing management team development . Measuring the results from marketing management. Resources for learning more about marketing management . What is marketing management and why is it important?

Objectives and Key Results 102

Objectives and Key Results Teamwork Cross-sell Customer Relationship Management 102

Sales Hacker

AUGUST 11, 2023

I’ve had about two months now to process the news, and couldn’t be more excited to hit the gas pedal on the new brand. We’re really excited to be able to provide our audience and network with even more high-quality content on all things go-to-market. GTMnow launches next Tues, Aug 15th! What did you learn?

GTM 63

GTM Sales Launch Pipeline 63

ConversionXL

NOVEMBER 4, 2021

Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They design an effective go-to-market plan along with the required positioning and messaging. And don’t just go with your gut. In an article published by the Harvard Business Review , V.

Product 127

Product E-commerce Strategize B2B 127

SaaStr

JUNE 8, 2022

When you work in B2B marketing, you don’t often get a great reason to show off your work to your friends and family. Or, “Hey mom, I’ve gotta tell you about our new gated ebook we launched on LinkedIn — you won’t believe the conversion rate.”. One of the most important decisions you’ll make in the process is picking the right agency.

Campaign 110

Campaign B2B B2C Click Through Rate 110

Hubspot

NOVEMBER 19, 2020

How to Create a Market Development Strategy. The decision of when and how to develop your existing market should be a methodical process. Because of that reality, follow these steps and use these resources to determine if you should develop your market, how it should be developed, and whether or not the initiative is successful.

Drivers/motivators 101

Drivers/motivators Territory Growth Launch 101

Sales Hacker

SEPTEMBER 8, 2023

These tools include Large Language Models (LLMs) and DS / ML applications – LLMs are currently one of the hottest and most-watched areas in the field of Natural Language Processing (NLPs). A very widely used CoPilot is GitHubs CoPilot tool , significantly enhancing the coder experience.

GTM 88

GTM Launch Growth Networking 88