ConversionXL

OCTOBER 7, 2021

This stage is used to determine the viability of your product and confirm when it should go to market. A well-timed MVP reduces the risk of continually investing only to discover that a product isn’t going to be a success. It also gives you a product to market. Product lifecycle marketing in the development stage.

Product 142

Product Minimum Viable Product Price Launch 142

Lead Fuze

JULY 24, 2023

This key metric provides invaluable insight into the potential revenue opportunities available in your chosen market segment. However, with various calculation methods and factors at play, how do you navigate this complex process? Unlock your business potential by understanding Total Addressable Market (TAM).

Strategize 52

Strategize Strategic planning Niche Growth 52

ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Bellroy understands what captures the attention of their target audience (beyond the relevant challenges) based on their market research. Why buy now?

Product 110

Product GTM Construction Launch 110

ConversionXL

NOVEMBER 23, 2022

Salesforce, for example, increased its revenue market share to 18.4% This is when the ‘double jeopardy law’ comes into play : the larger the market share, the more users and loyalty a brand will have. A marketing strategy should include a go-to-market plan that is sales-led and product assisted.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Sales Hacker

JANUARY 8, 2021

One of the first steps when you’re preparing to move into a new market is to create a cross-functional, go-to-market strategy. Gain agreement from everyone involved on market status, product, marketing, customer success investments, success metrics, and timeline. Establish 1:1 check-ins as well.

Territory 82

Territory Pipeline Launch Technical Sales 82

ConversionXL

FEBRUARY 6, 2019

If your product hasn’t yet launched, it’s obvious that you’re in this initial phase of the product lifecycle. For recently launched products, marketers in the Introduction stage focus on creating awareness and motivating potential buyers to consider a product—to be in the conversation when potential buyers consider their options.

Product 124

Product Price Growth Campaign 124

Martech

OCTOBER 14, 2022

They blend technology with traditional marketing capabilities while thriving in a chaotic, ever-changing environment and masters of creating demand. Processing. Marketing consultants have their place but are quite different than CMOs. Responsibilities of a chief marketing officer. Get MarTech! In your inbox. Change agent.

Non-Profits 112

Non-Profits E-commerce Strategize Consult 112

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. The various stages are defined below: Introduction stage: when the product first comes to market. Growth stage: when it grabs market share (getting the consumers to prefer the brand). Maturity stage: hold your dominant place in the market.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

The Lost Book of Sales

JULY 12, 2021

Being sales vs. market driven when crossing the chasm. Launching the invasion. They sometimes even seek them out even before a formal marketing program has been launched. The only proper response to this situation is to acknowledge the lack of data as a condition of the process. Choosing the beachhead segment.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Sales Hacker

FEBRUARY 7, 2018

Growth hacking is a process of taking shortcuts. Randy was let go in July. In 2015 Randy had kept pace with the growth in the market. Competitors were increasing their market share and Randy was falling behind. FIND PRODUCT MARKET FIT. HIT THE LAUNCH WINDOW. EXECUTE THE GO TO MARKET PLAN.

Growth 87

Growth GTM SQL Strategic partnership 87

SaaStr

DECEMBER 17, 2019

So, as a consumer, the way that you interacted with your finances in the web pre-Plaid was doing a variety of manual processes. So if you’ve ever had to start a new job and walk in with a voided check and then they take that voided check and they figure out how to process your payroll. That’s pre-Plaid.

Finance 57

Finance X-functional Non-Profits Launch 57

SaaStr

SEPTEMBER 13, 2020

Still has some market share to go, but is providing a fantastic offering that many of you benefit from. Law number three, this is huge, particularly in COVID, so we’re going to talk about this a little bit differently. Everyone is trying to figure out the go-to-market learning curve. It is staggering.

Non-Profits 62

Non-Profits Strategize Trust Growth 62

Heinz Marketing

APRIL 2, 2018

So the way that Stick works is we’re trying to give you a jump start on that creative process. Now that’s what I’ve been focused on turning that process, that visualization and visual design process into a tool with Stick so that anyone can do it. You guys launched at SaaStr here a couple weeks ago.

Pipeline 48

Pipeline Sales Presentation B2B 48

SaaStr

JUNE 28, 2019

Common go-to-market myths and lessons. They are profit, cash, growth, and market share. It’s too many and you just have to judge reps and the whole process from lead to close based on how much revenue each human generates. Missed the session? Jason Lemkin. How do you [crosstalk 00:16:37] that?

Price 47

Price Cross-sell Up-sell Start-ups 47

ConversionXL

JUNE 2, 2020

You need to match it and go far beyond to avoid the sameness trap, or have a completely different take on it. If 10 startups launched tomorrow tackling the exact same space—but they couldn’t see what others were doing—what would happen? Often, they go for the obvious—stuff like “easy-to-use” email marketing.

A/B testing 162

A/B testing X-functional Price Gaming 162