Highspot

FEBRUARY 22, 2021

It connects everyone from marketing and sales to post-sales in delivering a unified buying experience that wins, retains and expands customer relationships,” said Robert Wahbe, CEO, Highspot. “Scaling your go-to-market strategy is a complex process with a large gap between strategy and action.

Growth 129

Growth Strategize Sales Contact 129

Hubspot

NOVEMBER 19, 2020

In this article, we'll explain what market development is and how you can employ it to increase sales and grow your business. What is market development? Market development is the expansion of your total addressable market (TAM) and how much market share you can expect to claim. Step 4: Go-To Market.

Drivers/motivators 101

Drivers/motivators Territory Growth Launch 101

Martech

FEBRUARY 25, 2022

Their fine-tuned strategy helps new brands grow, and since their start in 2020, Heyday has also acquired several of these brands, and received $800 million in funding from investors in the process. Amazon is important for us because it provides all the benefits of scale and go-to-market, and unlocks new kinds of insights,” Batta said. “I

Launch 101

Launch E-commerce Transportation Retail 101

Salesforce

OCTOBER 12, 2021

A CRO leads the revenue-generating processes across your entire organization. They see how all departments can drive revenue for the company; those departments can include sales, marketing, customer success, and finance. It’s a broader term, inclusive of growing talent, market share, brand relevance. Sign up now.

Gaming 98

Gaming Cross-sell Sales Finance 98

Highspot

OCTOBER 23, 2023

A product launch is a company’s meticulous process to present its new or updated product to the market. Central to this process is focusing on the customer experience, leveraging product data to shape marketing and sales strategy, and adhering to a comprehensive product launch checklist.

Launch 59

Launch Negotiate Product GTM 59

ConversionXL

NOVEMBER 23, 2022

Salesforce, for example, increased its revenue market share to 18.4% This is when the ‘double jeopardy law’ comes into play : the larger the market share, the more users and loyalty a brand will have. A marketing strategy should include a go-to-market plan that is sales-led and product assisted.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

SaaStr

JUNE 17, 2023

” This approach requires careful planning and execution but can result in significant long-term benefits such as increased market share, enhanced brand reputation, and ultimately higher profit margins. ” Achieving Profitability through Improved Margins Want to transform your SaaS business?

Growth 86

Growth E-commerce Profit margin Strategize 86

Highspot

FEBRUARY 14, 2024

By defining specific goals and identifying key performance indicators (KPIs), a sales and marketing plan provides a structured framework for marketing and sales to align their go-to-market efforts. And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

By defining specific goals and identifying key performance indicators (KPIs), a sales and marketing plan provides a structured framework for marketing and sales to align their go-to-market efforts. And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

ConversionXL

FEBRUARY 6, 2019

As Lucas Weber notes in his product marketing course , it’s also essential to get marketing and sales teams’ buy-in for the product before they begin working on campaigns. Questions marketing needs to answer. What is your go-to-market strategy? What marketing needs to accomplish during the Growth stage.

Product 124

Product Price Growth Campaign 124

Martech

OCTOBER 14, 2022

They blend technology with traditional marketing capabilities while thriving in a chaotic, ever-changing environment and masters of creating demand. Processing. Marketing consultants have their place but are quite different than CMOs. Responsibilities of a chief marketing officer. Get MarTech! In your inbox. Change agent.

Non-Profits 118

Non-Profits E-commerce Strategize Consult 118

ConversionXL

OCTOBER 7, 2021

This stage is used to determine the viability of your product and confirm when it should go to market. You’ll experience a boost in sales and market presence. You’ll also notice marketing turning more towards the competition. Your goal now is to defend market share to continue to maximize profits.

Product 142

Product Minimum Viable Product Price Launch 142

ConversionXL

JUNE 2, 2020

Making something that people already know they want seems like a smart idea and easy to do, which is why so many go for it. What they’re often missing in the process is thinking about second-order effects—that they’ll end up with something just like the other stuff out there. To do safe and boring marketing, post safe and boring stuff.

A/B testing 162

A/B testing X-functional Price Gaming 162

Sales Hacker

JULY 24, 2018

Most founders ignore market cap [13:38]. Strategic functions to go to market with [30:24]. But there’s this whole other commercial aspect that is heavily dependent on a go-to-market strategy that’s executed through market cap. Strategic Functions to Go to Market With. Sam’s Corner.

Negotiate 41

Negotiate Strategize Sales Pipeline 41

Sales Hacker

FEBRUARY 7, 2018

Growth hacking is a process of taking shortcuts. Randy was let go in July. In 2015 Randy had kept pace with the growth in the market. Competitors were increasing their market share and Randy was falling behind. FIND PRODUCT MARKET FIT. EXECUTE THE GO TO MARKET PLAN. How the numbers add up.

Growth 87

Growth GTM SQL Strategic partnership 87

ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. If product marketing is figuring out what your product can do for your customer and the best way to relay that message, then brand marketing is how you execute it.

Product 110

Product GTM Construction Launch 110

ConversionXL

FEBRUARY 27, 2019

The process starts before your product exists, which brings us to the first of five unexpected lessons from real-world product launches. You can market a product that doesn’t exist. “The What earned likes and shares? As Pilcro learned, going through the actual process of launching on Product Hunt was vital.

Launch 110

Launch Product Campaign Cold Call 110

SaaStr

JUNE 2, 2021

And you’re always up against an incumbent or competitor that has more market share. And I can’t make out a single logo, which of course is purposeful, just to show how crowded marketing tech is. You just can’t have a canned discovery process. And why do they do that?

Sales 98

Sales Up-sell Price Start-ups 98

Sales Hacker

NOVEMBER 14, 2019

ABE is more than just a marketing campaign or a sales process — it’s a mindset. Account-Based Everything is a strategic, go-to-market approach that orchestrates personal-marketing, sales, success efforts to drive engagement, and conversions at named accounts. Industry, market, and vertical. Growth trends.

Technology 58

Technology Technology Cross-sell Referrals 58

Sales Hacker

JANUARY 8, 2021

One of the first steps when you’re preparing to move into a new market is to create a cross-functional, go-to-market strategy. Gain agreement from everyone involved on market status, product, marketing, customer success investments, success metrics, and timeline.

Territory 83

Territory Pipeline Launch Technical Sales 83

SalesHandy

JULY 12, 2022

ICPs aren’t just valuable tools to marketing and sales teams, they are also beneficial for: Using available resources effectively: Let’s face it, most businesses out there don’t have money to waste and have scarce resources. Finding and attracting new customers is a costly process from the start to the end. What is your buying process?

Customers 59

Customers Cross-sell Represent Contract 59

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. Product management, engineering, customer success, sales, and marketing groups will weigh in on the decision-making process. Pricing models.

GTM 74

GTM Negotiate Profit margin Contract 74

Lead Fuze

JANUARY 1, 2022

Need Help Automating Your Sales Prospecting Process? Go through a variety of filters to zero in on the leads you want to reach. A critical parameter that will affect the pricing and go-to-market strategy is whether or not a company chooses to include embedded OEM software as default for all customers, or make it an optional option.

Negotiate 52

Negotiate Profit margin Contract GTM 52

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96

Launch Product Non-Profits GTM 96

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. The various stages are defined below: Introduction stage: when the product first comes to market. Growth stage: when it grabs market share (getting the consumers to prefer the brand). Maturity stage: hold your dominant place in the market.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

SaaStr

MARCH 8, 2019

So HubSpot became a software platform that companies would use to transform the way they market from outbound to inbound. When you thought about it, what I thought was so interesting was very early on, you studied the marketing process and you declared the death of the funnel, the death of the traditional funnel.

Cold Call 42

Cold Call Trust B2C Go To Market 42

SaaStr

SEPTEMBER 13, 2020

Still has some market share to go, but is providing a fantastic offering that many of you benefit from. Law number three, this is huge, particularly in COVID, so we’re going to talk about this a little bit differently. Everyone is trying to figure out the go-to-market learning curve. It is staggering.

Non-Profits 62

Non-Profits Strategize Trust Growth 62

Sales Hacker

MARCH 2, 2020

Strategy and Process. It’s a simple, timeless, and repeatable process that’s been known to help reps close 30% more sales. Buyer-Centered Selling provides sellers strategies and tactics that help the buyer address eleven dilemmas likely to slow and obstruct the buying process. Strategy and Process. Insight Selling.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

Heinz Marketing

AUGUST 16, 2021

Join Marne and I as we talk about the things that create and maintain the PFL culture, the importance of the integrated experience between marketing channels and the body of work, the importance of having a personality as a brand, some best practices for enabling experience across go-to-market teams, plus more about hybrid experiences.

Pipeline 111

Pipeline Sales Go To Market B2B 111

SaaStr

DECEMBER 17, 2019

So, as a consumer, the way that you interacted with your finances in the web pre-Plaid was doing a variety of manual processes. So if you’ve ever had to start a new job and walk in with a voided check and then they take that voided check and they figure out how to process your payroll. That’s pre-Plaid. Zach : Apparently.

Finance 58

Finance X-functional Non-Profits Launch 58

SaaStr

JUNE 28, 2019

Common go-to-market myths and lessons. They are profit, cash, growth, and market share. It’s too many and you just have to judge reps and the whole process from lead to close based on how much revenue each human generates. Missed the session? Jason Lemkin. How do you [crosstalk 00:16:37] that?

Price 45

Price Cross-sell Up-sell Start-ups 45

SaaStr

MARCH 8, 2019

So HubSpot became a software platform that companies would use to transform the way they market from outbound to inbound. When you thought about it, what I thought was so interesting was very early on, you studied the marketing process and you declared the death of the funnel, the death of the traditional funnel.

Cold Call 19

Cold Call Trust B2C Go To Market 19

The Lost Book of Sales

JULY 12, 2021

The only proper response to this situation is to acknowledge the lack of data as a condition of the process. Unlike numerical analysis, it does not rely on processing a statistically significant sample of data in order to achieve a given level of confidence. We just have a better set of material to work with.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

SaaStr

JULY 29, 2022

And it became a massive capital sink, as the company changed its go-to market around five million in revenue. Enough do over time that 60%, even at 200 million in revenue, 60% of Expensify’s customers came from these free users, even though originally they were essentially rogue usage outside of the current business processes.

Price 86

Price Product Start-ups Niche 86

Heinz Marketing

APRIL 2, 2018

So the way that Stick works is we’re trying to give you a jump start on that creative process. Now that’s what I’ve been focused on turning that process, that visualization and visual design process into a tool with Stick so that anyone can do it. Alli: It’s been such a fun process. Paul: Okay.

Pipeline 48

Pipeline Sales Presentation B2B 48