Differentiation Strategy (and the Sea of Sameness)
ConversionXL
JUNE 2, 2020
We have feature X that they don’t.”. You need to match it and go far beyond to avoid the sameness trap, or have a completely different take on it. Your competitor has feature X, you need feature X. Making something that people already know they want seems like a smart idea and easy to do, which is why so many go for it.
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