Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Almost one in five executives are using or testing out AI to improve their marketing processes this year. Dig deeper: 4 AI categories impacting marketing: Personalized customer journeys 4. Many in marketing share this frustration.

X-functional 120

X-functional Customer Relationship Management CRM Relationship Management 120

Search Engine Land

DECEMBER 28, 2023

In fact, it took two months for the tool to finally stop processing data. Still, marketers were not happy. Despite repeated warnings from Google that the enforced migration was coming, only one in four marketers had fully adopted it in time, according to a Search Engine Land survey.

Retail 124

Retail X-functional Launch Non-Profits 124

Search Engine Land

OCTOBER 10, 2023

Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). It prioritizes continuous tactic review for potential corrections and strategy evaluation to adapt to market or competitive changes. Functioning as a source of business intelligence. Geolocation platforms (e.g.,

Objectives and Key Results 109

Objectives and Key Results X-functional Intrinsic Construction 109

Hubspot

JUNE 14, 2022

An offering can't dominate a market as another "face in the crowd." The most successful products and services have some kind of edge — a defining, compelling x-factor that captures and capitalizes on potential customers' attention. When it was founded in 1995, it was the first fully functional online auction site.

X-functional 74

X-functional Territory Entertainment Price 74

ConversionXL

JUNE 2, 2020

We have feature X that they don’t.”. Your competitor has feature X, you need feature X. What they’re often missing in the process is thinking about second-order effects—that they’ll end up with something just like the other stuff out there. To do safe and boring marketing, post safe and boring stuff.

A/B testing 162

A/B testing X-functional Price Gaming 162

ConversionXL

JULY 8, 2020

I’ll walk through the step-by-step process to set up Microsoft Ads as well as best practices for running campaigns. . You can create an ad campaign during the account creation process, but I recommend skipping for now. Next, we’ll get into the ad creation process. It’s worth a look, and this article shows you how to get started.

GTM 100

GTM X-functional Appointment Campaign 100

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96

Launch Product Non-Profits GTM 96