Sales Hacker

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. 1) Marketing: Does your marketing appeal to enterprise orgs? Mental agility and ability to process inputs is a must.

Go To Market 71

Go To Market Up-sell Sales Strategize 71

Sales Hacker

OCTOBER 13, 2023

We are capping off a week in Nashville of go-to-market executive learnings, live music, and hot chicken. Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. Go-to-market motions are shifting. Go-to-market motions are shifting.

GTM 99

GTM UX Go To Market CRM 99

Highspot

SEPTEMBER 17, 2019

Fall ‘19 Product Release Introduces New SmartPage Marketplace, Data Slices and Web Apps, Enabling Go-to-Market Teams to Elevate Customer Conversations. SmartPage Web Apps easily integrate interactive web applications into SmartPages, powering key go-to-market use cases, from ROI calculators to meeting schedulers. ?.

Technology 56

Technology Technology Launch Go To Market 56

ConversionXL

NOVEMBER 4, 2021

Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They design an effective go-to-market plan along with the required positioning and messaging. They determine what attributes the product needs to win against the competition.

Product 127

Product E-commerce Strategize B2B 127

SaaStr

NOVEMBER 28, 2022

What is the secret to aligning go-to-market teams and finance teams? Prakash Raina, Co-Founder of Subskribe, and Leslie Hui, VP of Accounting Operations and Finance Transformation at Okta, break down the secrets to unifying SaaS teams, processes, and systems. A business may own the process, but technology owns the systems.

Finance 84

Finance GTM Government Territory 84

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Martech

MAY 30, 2023

Prior to that she served as HP’s global head of virtual reality for go-to-market and content partnerships, executive vice president of media and marketing at Singularity University and vice president of marketing for NBCUniversal Media. Business email address Subscribe Processing. In your inbox.

Entertainment 118

Entertainment Sports Gaming Technology 118

Martech

DECEMBER 21, 2022

What are the different types of marketing management? Top marketing management processes to know. Agile marketing management team development . Measuring the results from marketing management. Resources for learning more about marketing management . What is marketing management and why is it important?

Objectives and Key Results 102

Objectives and Key Results Teamwork Cross-sell Customer Relationship Management 102

SaaStr

JUNE 8, 2022

When you work in B2B marketing, you don’t often get a great reason to show off your work to your friends and family. Or, “Hey mom, I’ve gotta tell you about our new gated ebook we launched on LinkedIn — you won’t believe the conversion rate.”. Markets are always changing with more competitors entering and new needs emerging. .

Campaign 104

Campaign B2B B2C Click Through Rate 104

Sales Hacker

FEBRUARY 9, 2024

Event: Demo Day by Demostack on Tuesday, February 20th – this event is tailored to CROs, VP Sales and Presales leaders and offers strategies for a more efficient demo process. As a full stack marketer, Andy has re-architected six brands and identities, and built three funnels from the ground up.

GTM 67

GTM Real Estate Launch B2B 67

SaaStr

MAY 5, 2021

The result was a more strategic roadmap, which helped us win customers faster. That structure also helped us take on customers we weren’t quite ready for, at times testing our existing systems and processes, but mostly stretching my team to deliver an increasingly better product. $25-50M: 50-75M: Determine your second act.

Product 110

Product Launch Growth Strategize 110

SBI

MARCH 8, 2018

Chris: SAVO is a game changer for our customers because instead of just focusing on solving tactical pains like helping sellers find content easier, we focus on helping organizations align the sales organization to strategic corporate initiatives and changing market conditions. Diagram #1).

Gaming 55

Gaming Strategize Government Cross-sell 55

Lead Fuze

JULY 24, 2023

Whether you’re a startup founder, a product manager, or an investor, understanding how to find total addressable market is crucial for your strategic planning. According to industry experts, the ability to accurately calculate your Total Addressable Market (TAM) can significantly influence your business’s growth trajectory.

Strategize 52

Strategize Strategic planning Niche Growth 52

SaaStr

MARCH 16, 2022

They are a perfect example of implementing a growth model, mastering it, and then expanding horizons into other growth strategies with strategic testing and experimenting. How are you going to sell your service? This is one of the most important questions for founders to answer as they prepare to launch a product.

Growth 85

Growth Product Niche Launch 85

Highspot

DECEMBER 19, 2023

Its benefits contribute to more aligned sales processes and reps that excel in their roles: 1. Streamline the Sales Process The sales development playbook provides a clear roadmap for handling leads, reducing guesswork, and ensuring consistency. This results in a more powerful go-to market strategy.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

ConversionXL

JANUARY 18, 2022

Product marketing informs strategic positioning and ensures alignment across the company. It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Product marketing uncovers where to play and how to win.

Product 110

Product GTM Construction Launch 110

SalesLoft

NOVEMBER 17, 2020

Your Lead Management Process Flow. Do you have a formal lead management process? So you can realize the full value of your investment, whiteboard your CRM lead management process and formally document it for all involved departments to review. To allay your stakeholders’ concerns, you need to think and act strategically.

Territory 105

Territory Sales Technology Technology 105

Martech

OCTOBER 14, 2022

They blend technology with traditional marketing capabilities while thriving in a chaotic, ever-changing environment and masters of creating demand. Once separate from other executives, CMOs are now part of the C-suite and can help you achieve strategic goals. Processing. Overseeing market research. Get MarTech!

Non-Profits 123

Non-Profits E-commerce Strategize Consult 123

Hubspot

JULY 20, 2020

When team members are so close to the work they do every day or are used to providing a specific value for their customers, strategic improvements to their business can be challenging to identify or act upon. Reveal and fix broken processes. This is why consulting exists. However, all consulting is not created equal.

Consult 77

Consult Objectives and Key Results Clients Launch 77

Hubspot

NOVEMBER 19, 2020

How to Create a Market Development Strategy. The decision of when and how to develop your existing market should be a methodical process. Because of that reality, follow these steps and use these resources to determine if you should develop your market, how it should be developed, and whether or not the initiative is successful.

Drivers/motivators 101

Drivers/motivators Territory Growth Launch 101

Highspot

SEPTEMBER 15, 2020

“Enablement has been a vital go-to-market element for us,” said Don Matejko, President and Chief Revenue Officer at Shift. Following a thorough review process, across the go-to-market leadership team, we unanimously selected Highspot due to its user interface, personalization capabilities, and ease of use.

Technology 52

Technology Technology Product Sales 52

Gong.io

DECEMBER 14, 2022

Target account selling is a B2B sales methodology that focuses on building and nurturing relationships with strategically chosen, high-value accounts that have a high probability of closing. But the TAS process makes you more attractive to these accounts, too. Go-to-market outreach. What is TAS? Far from it.

Sell 62

Sell Cold Call Contract GTM 62

Highspot

NOVEMBER 7, 2019

Companies across industries and geographies are adopting sales enablement with increasing urgency as go-to-market leaders recognize its impact on revenue, customer satisfaction and retention. Our growth is fueled by the way our product enables go-to-market teams to authentically engage with customers.

Technology 61

Technology Technology Legal Networking 61

Sales Hacker

JULY 21, 2023

Strategy & Design Jason Vargas: We’re going to be talking all about outbound. But as you begin to think about your Go To Market motions and types, there are always different things to consider. Go to market types So there’s types and then there’s motions. Is it an iterative process?

GTM 52

GTM Pipeline Prospecting Meeting 52

Miller Heiman Group

MAY 13, 2019

Buyers today expect sellers to truly understand their business goals as well as their product, team and processes —and when sellers have the fundamental approach needed to engage and interact with their buyers, they win more business. Sellers now must inspire their buyers by providing knowledge and value at every stage of the sales cycle.

Technology 82

Technology Technology Pipeline Strategize 82

Sales Hacker

DECEMBER 21, 2017

Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. Sales Operations Process. Process and Performance. Optimization and Implementation of Sales Process. What is Sales Operations?

Territory 89

Territory Non-Profits Contract Quota 89

Highspot

NOVEMBER 1, 2022

This means empowering reps with content, training, and guidance — but it also means developing a supportive company culture, building out a robust customer engine, and aligning with other go-to-market functions, like marketing or customer success. Refresh your sales strategy. Coach your coaches. Make personalization easy.

Objectives and Key Results 52

Objectives and Key Results Assembly Line Cross-sell Sales 52

SBI

OCTOBER 29, 2019

Allego and Seismic Form Strategic Partnership to Optimize Sales Readiness with Personalized Content, Learning and Collaboration, All in One Place. New integration between market leaders delivers the benefits of Allego’s sales learning and readiness platform with Seismic’s advanced sales enablement solution. Rowe Price. Needham, Mass.

Strategic partnership 20

Strategic partnership Strategize Price Technology 20

ConversionXL

NOVEMBER 23, 2022

If you want to grow beyond the local maximum, the only way to do that is through testing the strategic, most guarded parts of your business. A marketing strategy should include a go-to-market plan that is sales-led and product assisted. Daniel Layfield. A way to do this is by making your story become a strategy.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

SalesLoft

APRIL 12, 2016

Back in 2013, I launched our very first Salesloft product for salespeople, and made a big mistake. Later, after launching our (now) core product for sales engagement , I vowed to never make the same mistake again. The ones that go beyond technology management and process implementation.

GTM 52

GTM Commission Gaming Launch 52

ConversionXL

AUGUST 24, 2021

At a smaller company, you’re more likely to generalize across a variety of marketing tasks. All marketing managers will carry out a mix of strategic duties across the lifecycle of projects, such as monitoring trends, testing ideas and optimizations, and tracking metrics. Improve processes. Know the magic.

Promote 141

Promote Campaign Pitch Niche 141

Cience

OCTOBER 6, 2020

It’s a simple process, but each step is filled with nuance and deliberate decision making. Firmographic Data – Includes a breakdown of total addressable markets. Trigger events that happened in a market that may influence the sales process, such as recent fundings, mergers, or acquisitions. Pretty straightforward, right?

B2B 105

B2B Lead generation Contact CRM 105

Openview

AUGUST 23, 2018

I’d like to offer you a simple three-stage process model to help you build strategic, competitive channel programs and put you on the path to sustainable revenue from your indirect channels. Your chosen go-to-market path and profiles of the partner targets you seek. Phase 1 – Assessment. Competitor strategies and results.

Legal 60

Legal Growth Strategize Launch 60

Gong.io

JANUARY 5, 2019

If you don’t have a strong marketing capability, your message will likely be inconsistent and confusing. So Solution Selling is best suited to complex deals in which sections of your sales process are purely dedicated to discovery calls. Solution Selling Methodology. The questioning sequence is typically overkill in these situations.

Pitch 131

Pitch Sales Up-sell Contract 131

Highspot

MARCH 30, 2021

This means empowering reps with content, training, and guidance – but it also means developing a supportive company culture, building out a robust customer engine, and aligning with other go-to-market functions, like marketing or customer success. Refresh your sales strategy. Coach your coaches. Make personalization easy.

Objectives and Key Results 69

Objectives and Key Results Assembly Line Cross-sell Sales 69

Highspot

JUNE 11, 2020

Marketing would own the top of the funnel and sales would own the bottom. Once a lead was ready for sales, it could be handed off and, in many cases, would never hear from marketing again. This linear process is no longer possible in today’s world. Core Marketing Responsibilities. What Does Marketing Do for Sales?

Objectives and Key Results 59

Objectives and Key Results Cross-sell Sales Education 59

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96