Highspot

MAY 5, 2020

SEATTLE, May 5, 2020 /PRNewswire/ — Highspot, the sales enablement solution that reps love, today announced the launch of its Austria, Germany and Switzerland (DACH) operations, headquartered in Munich. We empower companies to elevate customer conversations that drive strategic growth. About Highspot.

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Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Keyplay launched Org Insights. What can you win?

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Highspot

SEPTEMBER 21, 2021

Challenger, Corporate Visions, Sandler and more than 20 leading sales organizations launch new Enablement Packages on the Highspot Marketplace. The thriving sales expertise industry reflects the need for companies to improve their go-to-market process to enhance execution. SEATTLE, Sept.

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Highspot

OCTOBER 7, 2020

SEATTLE, WA — October 7, 2020 — Highspot, the revenue enablement platform that makes every customer conversation count, today announced at Spark 2020, its inaugural global user conference, the launch of the industry’s only natively-built end-to-end revenue enablement platform. Natively-Built Training and Coaching.

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Sales Hacker

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. 1) Marketing: Does your marketing appeal to enterprise orgs? Customer and channel partnerships. Sales strategy.

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Sales Hacker

OCTOBER 13, 2023

We are capping off a week in Nashville of go-to-market executive learnings, live music, and hot chicken. Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. Go-to-market motions are shifting. Go-to-market motions are shifting.

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Highspot

SEPTEMBER 17, 2019

Fall ‘19 Product Release Introduces New SmartPage Marketplace, Data Slices and Web Apps, Enabling Go-to-Market Teams to Elevate Customer Conversations. SmartPage Web Apps easily integrate interactive web applications into SmartPages, powering key go-to-market use cases, from ROI calculators to meeting schedulers. ?.

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Technology Technology Launch Go To Market 56

ConversionXL

NOVEMBER 4, 2021

Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They design an effective go-to-market plan along with the required positioning and messaging. And don’t just go with your gut. In an article published by the Harvard Business Review , V.

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Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Consider the overnight success of a celebrity-owned product.

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GTM Launch B2B Growth 71

Heinz Marketing

JULY 29, 2022

By Maria Geokezas , Chief Operating Officer at Heinz Marketing. As a strategic consulting firm, our number one objective is to ensure our people are armed with the experience and know-how to help our clients achieve their B2B goals. That makes finding the right team members incredibly important.

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Highspot

NOVEMBER 2, 2022

In fact, according to Gartner, “Sales enablement grew several percentage points faster than the sales segment average, demonstrating continued enhanced interest in solutions that can increase the effectiveness of sellers” (Gartner®, Market Share Analysis: CRM Sales Software, Worldwide, 2021, 2022)*.

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Martech

MAY 30, 2023

Prior to that she served as HP’s global head of virtual reality for go-to-market and content partnerships, executive vice president of media and marketing at Singularity University and vice president of marketing for NBCUniversal Media.

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Entertainment Sports Gaming Technology 119

Sales Hacker

FEBRUARY 9, 2024

Currently, he operates his own consultancy helping leaders with marketing strategy and AI in GTM. In this episode, you’ll get insight on how to leverage AI with tactical use case examples, a three-step framework for leveraging AI in go-to-market, and career growth advice. View the launch live demo on demand.

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SaaStr

NOVEMBER 28, 2022

What is the secret to aligning go-to-market teams and finance teams? One strategy for growth is launching new product lines and expanding the prospects who need your services. With a new product launch, you may shift from a flat monthly subscription fee to a consumption-based pricing model. New service offerings.

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Finance GTM Government Territory 83

SBI

MARCH 8, 2018

Chris: SAVO is a game changer for our customers because instead of just focusing on solving tactical pains like helping sellers find content easier, we focus on helping organizations align the sales organization to strategic corporate initiatives and changing market conditions. Diagram #1).

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SaaStr

JUNE 8, 2022

When you work in B2B marketing, you don’t often get a great reason to show off your work to your friends and family. Or, “Hey mom, I’ve gotta tell you about our new gated ebook we launched on LinkedIn — you won’t believe the conversion rate.”. Markets are always changing with more competitors entering and new needs emerging. .

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SaaStr

MARCH 16, 2022

They are a perfect example of implementing a growth model, mastering it, and then expanding horizons into other growth strategies with strategic testing and experimenting. How are you going to sell your service? This is one of the most important questions for founders to answer as they prepare to launch a product.

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SaaStr

MAY 5, 2021

The result was a more strategic roadmap, which helped us win customers faster. This lesson came the hard way: after a poorly executed product launch. Product ops holds us accountable for what we’re delivering, and makes sure every launch is seamless. . $50-75M: 25-50M: Create and/or mature your operating system. . $25-50M:

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Martech

DECEMBER 21, 2022

Marketing management focuses on the strategies you develop and deploy to better engage with and reach your target market. As you face challenges with developing your products and services, marketing management continues to move your brand forward with that strategic vision.

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Lead Fuze

JULY 24, 2023

Whether you’re a startup founder, a product manager, or an investor, understanding how to find total addressable market is crucial for your strategic planning. According to industry experts, the ability to accurately calculate your Total Addressable Market (TAM) can significantly influence your business’s growth trajectory.

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SaaStr

NOVEMBER 1, 2022

Over 100 Indian founders were in town for a unique double header: SaaStr/Dreamforce and the launch of SaaSBOOMi US. Companies, especially those with an undifferentiated product, may want to think strategically about the evolution of their respective category and the path towards building a platform. . Learnings on GTM.

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GTM Cross-sell Niche Strategize 88

ConversionXL

JANUARY 18, 2022

Product marketing informs strategic positioning and ensures alignment across the company. It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Product marketing uncovers where to play and how to win.

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Product GTM Construction Launch 110

SaaStr

MAY 16, 2022

Those early days are a classic example of having launched an application before developing a proper go-to-market strategy. You may need to be more selective and strategic about these partnerships than you would be about your vendors because it can be an immense undertaking to align your strategies for the long haul.

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Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

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SBI

AUGUST 31, 2020

Seismic Launches Interactive Content to Improve Digital Engagement for Marketers and Sellers in Summer 2020 Release. Director, Sales Enablement and Strategic CRM Initiatives, Experian. SAN DIEGO, CA (August 31, 2020) –. Seismic Interactive Content allows sellers to mimic an in-person conversation. About Seismic. Media Contact.

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Gong.io

OCTOBER 6, 2021

Over the last four years since Gong launched Revenue Intelligence, we’ve enabled thousands of business professionals to know what’s really happening in customer conversations. Gong has spread across teams, divisions, markets, and the globe. Marketers use Gong. The results have been nothing short of amazing!

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Martech

OCTOBER 14, 2022

They blend technology with traditional marketing capabilities while thriving in a chaotic, ever-changing environment and masters of creating demand. Once separate from other executives, CMOs are now part of the C-suite and can help you achieve strategic goals. Marketing consultants have their place but are quite different than CMOs.

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Hubspot

NOVEMBER 19, 2020

Document your marketing plan supporting your market development with the template above, and make adjustments to it as needed to ensure you're reaching your market in an accurate, appealing, and consistent fashion. Step 4: Go-To Market. Featured Tool: HubSpot Go-to-Market Kit. Sales Planning.

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Drivers/motivators Territory Growth Launch 101

Highspot

DECEMBER 19, 2023

Facilitate Better Sales and Marketing Alignment By incorporating marketing initiatives into sales strategies, the playbook ensures that both teams work towards common goals with consistent messaging and resources. This results in a more powerful go-to market strategy.

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Growth Objectives and Key Results Cold Call Sales 52

Hubspot

JULY 20, 2020

When team members are so close to the work they do every day or are used to providing a specific value for their customers, strategic improvements to their business can be challenging to identify or act upon. As an innovation consultant you will likely be tasked with supporting your clients as they launch a new product or offer.

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Consult Objectives and Key Results Clients Launch 76

SalesLoft

NOVEMBER 17, 2020

To allay your stakeholders’ concerns, you need to think and act strategically. Lining up the right people with the right skills helps the implementation go smoothly. Sit down with your marketing content strategist and review existing materials (eBooks, case studies, blog posts, testimonials, etc). Your Team’s Skills.

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Territory Sales Technology Technology 105

Highspot

SEPTEMBER 15, 2020

“Enablement has been a vital go-to-market element for us,” said Don Matejko, President and Chief Revenue Officer at Shift. Following a thorough review process, across the go-to-market leadership team, we unanimously selected Highspot due to its user interface, personalization capabilities, and ease of use.

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Technology Technology Product Sales 52

Highspot

NOVEMBER 7, 2019

Companies across industries and geographies are adopting sales enablement with increasing urgency as go-to-market leaders recognize its impact on revenue, customer satisfaction and retention. Our growth is fueled by the way our product enables go-to-market teams to authentically engage with customers.

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Technology Technology Legal Networking 61

SBI

OCTOBER 29, 2019

Allego and Seismic Form Strategic Partnership to Optimize Sales Readiness with Personalized Content, Learning and Collaboration, All in One Place. New integration between market leaders delivers the benefits of Allego’s sales learning and readiness platform with Seismic’s advanced sales enablement solution. Rowe Price. Needham, Mass.

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InsightSquared

SEPTEMBER 5, 2018

Learn from industry-leading professionals on how they built, executed and continue to launch go-to-market strategies to accelerate revenue growth. In addition to our sessions at Dreamforce, InsightSquared is proud to sponsor Ops-Stars, alongside the leaders in sales and marketing operations.

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ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

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Gong.io

DECEMBER 14, 2022

Target account selling is a B2B sales methodology that focuses on building and nurturing relationships with strategically chosen, high-value accounts that have a high probability of closing. Go-to-market outreach. You need to have a strong, sales-led, go-to-market strategy to succeed with target account selling.

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