Go To Market Market share Sales Experience 
Highspot
FEBRUARY 22, 2021
It connects everyone from marketing and sales to post-sales in delivering a unified buying experience that wins, retains and expands customer relationships,” said Robert Wahbe, CEO, Highspot. “Scaling your go-to-market strategy is a complex process with a large gap between strategy and action.
Highspot
NOVEMBER 2, 2022
2, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced surging customer adoption and usage as companies leverage its capabilities to equip, train and coach reps, and analyze their programs to improve sales performance. SEATTLE, Nov. Resources: Highspot Careers.
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SaaStr
JUNE 2, 2021
And you’re always up against an incumbent or competitor that has more market share. And I can’t make out a single logo, which of course is purposeful, just to show how crowded marketing tech is. And what that typically means is layering on some kind of sales experience or human attention on the buying experience.
Sales Hacker
MARCH 2, 2020
Like it or not, sales is often a zero-sum game: Your win is someone else’s loss. Growth requires taking market share from your competitors, while they try to do the same to you. The Pirate’s Guide to Sales uniquely blends years of selling concepts with real-world experience in a framework anyone can learn.
The Lost Book of Sales
JULY 12, 2021
In sum, to the pragmatist buyer, the most powerful evidence of leadership and likelihood of competitive victory is market share. Direct sales and the enterprise buyer Enterprise buyers making major systems purchases expect to pay hundreds of thousands or millions of dollars. We just have a better set of material to work with.
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