SaaStr

JULY 15, 2020

But that’s more the exception than the role of the go to market for many companies. There’s going to be different rules, and different processes, and different tasks and different paperwork you need to travel. Every time you add friction of getting paperwork, tasks, et cetera, less people are going to travel.

X-functional 60

X-functional E-commerce Growth Retail 60

SaaStr

MARCH 1, 2019

And then in the enterprise, some of them tie them to multi-year deals, but there’s actually no impact on conversion rate from the free trial to a paid customer as a function of the contract value. He is the CEO of Kustomer, which is a really fast growing customer support platform based in New York.

Contract 46

Contract Price Commission Conversion 46

SaaStr

JANUARY 3, 2020

And then in the enterprise, some of them tie them to multi-year deals, but there’s actually no impact on conversion rate from the free trial to a paid customer as a function of the contract value. He is the CEO of Kustomer, which is a really fast growing customer support platform based in New York.

Contract 10

Contract Price Commission Conversion 10

SaaStr

AUGUST 20, 2019

Sameer Dhokalia: The go-to-market model was magical. We were signing up hundreds of new paying customers every month with five sales reps. It’s the culture was a big part of it, the fact that you had this great go-to-market. There was an adjacent market. I think you touched on some of those.

Growth 53

Growth X-functional Start-ups Conversion 53