The Lost Book of Sales

JULY 12, 2021

We are going to cross that chasm as fast as we can with an invasion force focused directly and exclusively on the point of attack (D-Day). Otherwise their “hot” marketing messages get diffused too quickly, the chain reaction of word-of-mouth communication dies out, and the sales force is back to selling “cold.”

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

SaaStr

JANUARY 28, 2020

Aaron : So a lot of it’s come down to, From Impossible book, nailing your niche. Maria : It’s like pipeline building is like the ugly job of sales, it feels like, when actually it’s the hardest part of a deal. You had no classic sales experience, right, other than your early job selling sunscreen or something.

Growth 82

Growth Promote Engineering Up-sell 82

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Outside of her day-to-day sales role, she is an Adjunct Professor and teaches sales courses for Aspireship, Victory Lap, and Re:Work Training.

Sales 130

Sales Start-ups Up-sell Cross-sell 130