Go To Market Niche Sales Experience Sales Support 
The Lost Book of Sales
JULY 12, 2021
We are going to cross that chasm as fast as we can with an invasion force focused directly and exclusively on the point of attack (D-Day). Otherwise their “hot” marketing messages get diffused too quickly, the chain reaction of word-of-mouth communication dies out, and the sales force is back to selling “cold.”
Sales Hacker
OCTOBER 7, 2021
Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Outside of her day-to-day sales role, she is an Adjunct Professor and teaches sales courses for Aspireship, Victory Lap, and Re:Work Training.
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