Go To Market Pipeline SQL Tradeshows 
Pointclear
MAY 20, 2016
In a recent blog post SiriusDecisions notes that organizations struggle to measure marketing’s contribution to, and influence on, sales pipeline. They note that when budgets need to be cut, marketing is often the first to have to reduce spend, limiting their ability to make an impact.
Sales Hacker
APRIL 8, 2021
If you’ve worked at a B2B company that uses an ABM strategy for their Go To Market and has an SDR team you have inevitably run into the problem of lead attribution. Moreover, you must measure lead attribution at the moment it becomes an SQL, rather than waiting for purchase, due to long sales cycles. It’s hard to know.
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