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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Account Development Representative. An account development representative (ADR) is a sales specialist focusing on attracting, qualifying and securing new leads for further engagement, conversion and nurturing by account executives. Business Development Representative. AB Testing. Account-Based Everything / Revenue. Base Salary.

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Using a sales pipeline to boost your revenue

PandaDoc

MQL-to-SQL conversion This metric measures the percentage of marketing-qualified leads that become sales-qualified leads. Average deal size The average deal size represents the average revenue generated per deal. Sales by rep This metric shows the sales number each sales representative has made.