PandaDoc

JUNE 27, 2025

But when it comes down to closing the deal, the content your reps are using is the most important piece that will make or break the sale. Sales enablement content gives your sales reps the resources they need to build trust, help with objection handling , and move potential customers through the sales funnel.

Objectives and Key Results 52

Objectives and Key Results Legal Contract Objection handling 52

The 5% Institute

MARCH 28, 2022

Human beings are meaning making machines ; and all our decisions – including buying decisions, are governed between contrasting pain and pleasure. Pain points are important to find when conversing with your potential clients , because without finding their pain points there is a high likelihood you won’t be able to close the sale.

Technique 144

Technique Sales Clients Consult 144

Highspot

NOVEMBER 9, 2023

Objection Handling Access to Resources: The digital sales room provides easy access to objection-handling templates, such as objection rebuttal guides, case studies, and success stories. Data Analysis: Sales teams can analyze objection data to refine their objection-handling strategies and materials.

Objectives and Key Results 59

Objectives and Key Results Objection handling Teamwork Sales 59

Sales Hacker

OCTOBER 7, 2021

Adrienne has been in Enterprise Technology sales for over 6 years specifically focused on helping state and local governments utilize their data to drive better outcomes for our communities. What is one a-ha moment you’ve had in your sales career? What is one a-ha moment you’ve had in your sales career? Alexine Mudawar.

Sales 136

Sales Up-sell Start-ups Cross-sell 136