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Product-Led Growth: The Strategy Everyone Is Watching

Heinz Marketing

Content marketing has defined the last two decades, but there’s a go-to-market strategy that’s been capturing lots of attention — product-led growth. As a growth strategy, product-led growth removes the traditional sales cycle and, instead, lets the product sell itself. What is your churn rate?

Growth 119
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Key Insights from Every Speaker of Elite Camp 2017

ConversionXL

Morgan Brown : Building a Growth Organization. Organize growth into a cross-functional team. Build your team – make sure they are focused on driving growth through testing. Growth is never done. Sujan Patel : Content As A Growth Engine. Sales/support follow up with useful content.

UX 85