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How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM

Sales Hacker

ABM Example 2: How an e-commerce firm used ABM to drive a buying consensus with a “stuck” manufacturer. Driving this, most tech implementation consultants functioned like the manufacturers’ line workers: reacting, not proactively strategizing. Create margin growth. Expand accounts with the greatest revenue growth potential.

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What Is Enterprise OEM Software Licensing?

Lead Fuze

This article is intended for those who want to learn more about how companies can negotiate with their technology providers. So it’s important when negotiating price with your manufacturer to define all parameters beforehand so you can be sure what they mean before deciding on any assumptions. New OEM Software Structure.

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What Is Enterprise OEM Software Licensing?

Sales Hacker

Enterprise original equipment manufacturer (OEM) software is when one software company (the licensor) licenses its software to another software company (the licensee). Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment.

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Sales and GTM in Uncertain Times with Adnan Chaudhry and Matt Garratt (Video + Transcript)

SaaStr

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. And they’re a lot more nimble if you give them that flexibility. But thank you both so much.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. You can create a GTM plan for a new service, a new branch of your company, or even an entirely new business. Negotiation: Both sales reps and decision-makers discuss pricing details and feature needs.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Remember this when you are negotiating your pay. Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. In her time as a marketing and communications professional, she has built departments and functions from the ground up in industries ranging from manufacturing to SaaS. Own your power.

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