Lead Fuze

JANUARY 1, 2022

So it’s important when negotiating price with your manufacturer to define all parameters beforehand so you can be sure what they mean before deciding on any assumptions. With this approach, manufacturers will not receive as many volume discounts because they only make smaller commitments. Using an OEM go-to-market strategy.

Negotiate 52

Negotiate Profit margin Contract GTM 52

Sales Hacker

JANUARY 13, 2021

Enterprise original equipment manufacturer (OEM) software is when one software company (the licensor) licenses its software to another software company (the licensee). Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment.

GTM 74

GTM Negotiate Profit margin Contract 74

Sales Hacker

OCTOBER 7, 2021

Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. Proven track record of win-win approaches leveraging technology and teamwork to resolve complex business challenges. Jenny is a revenue leader and GTM strategist. What would you tell a woman just starting a career in sales?

Sales 130

Sales Start-ups Up-sell Cross-sell 130