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Minimum Viable Metrics

Partners in Excellence

One of the key strategies for very early stage companies, for new product developers, or lean practitioners, is the concept of the “Minimum Viable Product.” ” It’s a very customer centric approach in launching new products. We have endless metrics around every aspect of our GTM performance.

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A SaaS Fairy Tale….

Partners in Excellence

They could develop the Minimum Viable Product, then with acceptance add more capability to the product and grow the customer base. Since lean/agile techniques were so successful in the product development, they were extended to the GTM strategies. ” Many are considering “new GTM innovations.”

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Selling into Startups 101: What You Need to Know to Find a Unicorn

Sales Hacker

The company is past the MVP (minimum viable product) and is showing initial signs of success. This funding generally gives the company a couple of years to further develop its products, team, and begin to tackle its GTM (go-to-market) strategy. Series A: This is usually the first “institutional” round of funding.

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