Remove GTM Remove Negotiate Remove Price Remove Transportation
article thumbnail

How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM

Sales Hacker

That means you will get smaller deal sizes as you will face pre-defined buying needs and price pressures. It’s why they needed to redesign profiles and content to show mid-market firms like Sygma how they were being underserved by their transportation management system (TMS).

GTM 82
article thumbnail

Selling into Startups 101: What You Need to Know to Find a Unicorn

Sales Hacker

For example, Lyft’s mission statement is, “ improve people’s lives with the world’s best transportation.”. This funding generally gives the company a couple of years to further develop its products, team, and begin to tackle its GTM (go-to-market) strategy. It’s no longer just an idea.

Sell 79
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. You can create a GTM plan for a new service, a new branch of your company, or even an entirely new business. Negotiation: Both sales reps and decision-makers discuss pricing details and feature needs.

article thumbnail

170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Remember this when you are negotiating your pay. Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. Jenny is a revenue leader and GTM strategist. Option 1: Early in my career, I was asked my opinion about enterprise pricing for a new product. Own your power. Amy Slater.

Sales 130