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How to Run Effective Online Sweepstakes Campaigns

ConversionXL

Dodge brilliantly leveraged their NASCAR sponsorship to sell more cars and and built a database of new sales leads from the Northeast region. They ran an geo-targeted (Northeast region) sweepstakes campaign on a mini-site. The Grand Prize winner got an all-inclusive trip to a NASCAR race of their choice. Image credit.

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8 major email marketing mistakes and how to avoid them

Martech

Your next email campaign to this customer – and to everyone else on whom you have little or no data – promotes discounted trips to Hawaii, Fiji and the Mediterranean. With a dynamic content module, her email could show her your Hawaii and Mediterranean cruise offers – and a great price on a trip to Iceland, Denmark and Greenland.

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Conquering the Free Shipping Conundrum: How to Make Money Without Forfeiting Margins

Hubspot

39% of millennials clear their online search history to get better prices from online sellers. Continuous access to the internet allows 59% of shoppers to simultaneously search competitor’s product listings or even access barcode scanner apps to find the same product for the cheapest possible price online. Be transparent, be honest.

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Is Competition Based Pricing a Winning Strategy?

Salesforce

One of the easiest ways to keep tabs on your competitors is to watch their prices. Making regular price adjustments to match or undercut similar offerings in the same market is a common tactic used by companies of all types and sizes. It’s called competition based pricing. But this is not just about getting ahead.

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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

If you find roadblocks, you can examine each phase of the customer journey to identify barriers and strategize ways to improve. Increase average deal size This doesn’t necessarily mean increasing the price of your products or services. This can reveal potential roadblocks in your sales process which can jeopardize sales targets.

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Customer Pain Points: How to Identify Them and Solve Common Problems

Salesforce

4: Don’t make assumptions about pain points Experience and intuition are great tools for a salesperson to have, but be careful not to let them spill over into assumption territory. How to address customer pain points To successfully address your prospect’s pain points, you need to understand and act strategically.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Back to top ) Trending Articles 3 Ways Generative AI Will Help Marketers Connect With Customers 3 min read Learn AI Skills on Trailhead 6 min read 4 account-based selling best practices Before you can start strategizing, you have to narrow down the playing field and prioritize which accounts to target and why.

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